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Company profile: Platform161

1.1 - Company Overview

Platform161 Logo

Platform161

Headquarter: The Netherlands
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of a modular demand-side platform for programmatic ad buying, offering cross-screen media planning, advanced targeting, and real-time data to deliver relevant ads across channels. Based in Amsterdam, it customizes the platform to client needs and uses an effective algorithm to help advertisers reach performance goals, serving clients globally.

Products and services

  • Cross-Screen Media Planning & Advanced Targeting: Real-time service architected to plan across screens and target audiences precisely, delivering relevant ads across various channels using the platform’s real-time data capabilities
  • Customised DSP Configuration: Custom-engineered service that tailors the modular programmatic buying platform to client needs, creating maximum added value and supporting clients around the globe
  • Verve Demand-Side Platform: Modular ad buying product offering cross-screen media planning, advanced targeting, and real-time data capabilities to deliver relevant ads across various channels and help advertisers reach performance goals

Key contacts

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Financial details

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1.2 - Competitors and similar companies to Platform161

Adcloud Logo

Adcloud

HQ: Germany Website
  • Description: Provider of a real-time, data-driven advertising platform.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Adcloud company profile →
BlueLithium Logo

BlueLithium

HQ: United States Website
  • Description: Provider of online advertising network services focused on behavioral targeting to deliver ads to users. As of September 2007, the company ranked fifth largest in the United States and second largest in the United Kingdom, reaching 145 million unique visitors per month. Acquired by Yahoo! in September 2007.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full BlueLithium company profile →
Mobkoi Logo

Mobkoi

HQ: United Kingdom Website
  • Description: Provider of mobile advertising technology, quality creative and polite ad placement for brands, publishers and end users; part of The Brandtech Group (formerly You & Mr Jones).
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Mobkoi company profile →
Ligatus Logo

Ligatus

HQ: Germany Website
  • Description: Provider of native advertising solutions for brands, publishers, and programmatic buyers, offering a native supply-side platform (SSP) and consulting services to help publishers generate revenues from high-quality brands and create positive advertising experiences.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Ligatus company profile →
SuperRewards Logo

SuperRewards

HQ: United States Website
  • Description: Provider of monetization services for on-line games and social networks, offering a platform for dating Web-applications, software download sites, and membership/subscription-based sites.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full SuperRewards company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Platform161

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Buyer group 1: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Platform161

2.2 - Growth funds investing in similar companies to Platform161

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4 - Top valuation comps for Platform161

4.2 - Public trading comparable groups for Platform161

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4.3 - M&A Transactions similar to Platform161

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Platform161

What does Platform161 do?

Platform161 is a provider of a modular demand-side platform for programmatic ad buying, offering cross-screen media planning, advanced targeting, and real-time data to deliver relevant ads across channels. Based in Amsterdam, it customizes the platform to client needs and uses an effective algorithm to help advertisers reach performance goals, serving clients globally.

Who are Platform161's competitors?

Platform161's competitors and similar companies include Adcloud, BlueLithium, Mobkoi, Ligatus, and SuperRewards.

Where is Platform161 headquartered?

Platform161 is headquartered in The Netherlands.

How many employees does Platform161 have?

Platform161 has 1,000 employees 🔒.

When was Platform161 founded?

Platform161 was founded in 2010 🔒.

What sector and industry vertical is Platform161 in?

Platform161 is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Platform161

Who are the top strategic acquirers in Platform161's sector and industry

Top strategic M&A buyers and acquirers in Platform161's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Platform161?

Top strategic M&A buyers groups and sectors for Platform161 include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in Platform161's sector and industry vertical

Which are the top PE firms investing in Platform161's sector and industry vertical?

Top PE firms investing in Platform161's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in Platform161's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in Platform161's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in Platform161's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to Platform161 include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in Platform161's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Platform161?

The key public trading comparables and valuation benchmarks for Platform161 include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for Platform161 for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for Platform161 with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in Platform161's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for Platform161 with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in Platform161's' sector and industry vertical?

Access recent funding rounds and capital raises in Platform161's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

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