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Company profile: Adphorus

1.1 - Company Overview

Adphorus Logo

Adphorus

Headquarter: Turkey
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of a travel marketing and Facebook/Instagram ad management platform enabling performance advertisers to build, manage, optimize, and analyze campaigns. Offers traveler insights, AI-powered audience targeting, multichannel activation and budget optimization across social, display, email, SMS, and video, connected guest experience tools, and a data-rich traveler ecosystem.

Products and services

  • Sojern Travel Marketing Platform: A comprehensive platform enabling travel marketers to build, manage, optimize, and analyze Facebook & Instagram campaigns with traveler insights, intelligent audience targeting, multichannel activation, and guest experience products
  • Multichannel Activation & Optimization: An automated system that manages and optimizes marketing budgets across social media, display, email, SMS, and video to enhance customer acquisition and engagement
  • Sojern Traveler Ecosystem™: A data-rich environment aggregating travel intent signals, historical bookings, and other travel data to deliver deeper market insights for audience targeting and activation

Key contacts

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Financial details

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1.2 - Competitors and similar companies to Adphorus

United Internet Media Logo

United Internet Media

HQ: Germany Website
  • Description: Provider of Internet services offering marketing, sales, and telecommunications, IT, and data processing services.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full United Internet Media company profile →
Seedtag Logo

Seedtag

HQ: Spain Website
  • Description: Provider of privacy-first contextual advertising powered by AI, aligning ads with content without third-party cookies. Services include Seedtag LAB for long-term content strategy, Contextual TV to connect brands across screens, an in-house design studio for creative, full-funnel solutions to meet KPIs, and 'Liz' contextual AI to understand audience and content and optimize placement.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Seedtag company profile →
Stitcher Ads Logo

Stitcher Ads

HQ: United States Website
  • Description: Provider of a performance marketing platform for Facebook and Instagram, offering social ads optimization for performance marketers. Enables automated, data-fueled campaigns to drive scalable performance online and in-store, with a focus on direct response across retail, eCommerce, travel, and real estate.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Stitcher Ads company profile →
Avocet Logo

Avocet

HQ: United Kingdom Website
  • Description: Provider of a demand-side platform for digital advertising featuring built-in viewability, cross-device targeting, and class-leading optimization.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Avocet company profile →
Blockthrough Logo

Blockthrough

HQ: Canada Website
  • Description: Provider of adblock revenue recovery solutions helping publishers monetize adblock users, including Acceptable Ads-compliant ad serving, an Adblock Analytics Suite, BT Exchange demand via top-tier SSPs, a Custom Report Builder, Alternative Monetization (whitelist wall, donation widget), and a single-line JavaScript integration.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Blockthrough company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Adphorus

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Buyer group 1: ████████ ████████

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Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Adphorus

2.2 - Growth funds investing in similar companies to Adphorus

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4 - Top valuation comps for Adphorus

4.2 - Public trading comparable groups for Adphorus

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4.3 - M&A Transactions similar to Adphorus

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Adphorus

What does Adphorus do?

Adphorus is a provider of a travel marketing and Facebook/Instagram ad management platform enabling performance advertisers to build, manage, optimize, and analyze campaigns. Offers traveler insights, AI-powered audience targeting, multichannel activation and budget optimization across social, display, email, SMS, and video, connected guest experience tools, and a data-rich traveler ecosystem.

Who are Adphorus's competitors?

Adphorus's competitors and similar companies include United Internet Media, Seedtag, Stitcher Ads, Avocet, and Blockthrough.

Where is Adphorus headquartered?

Adphorus is headquartered in Turkey.

How many employees does Adphorus have?

Adphorus has 1,000 employees 🔒.

When was Adphorus founded?

Adphorus was founded in 2010 🔒.

What sector and industry vertical is Adphorus in?

Adphorus is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Adphorus

Who are the top strategic acquirers in Adphorus's sector and industry

Top strategic M&A buyers and acquirers in Adphorus's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Adphorus?

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Financial Investors investing in Adphorus's sector and industry vertical

Which are the top PE firms investing in Adphorus's sector and industry vertical?

Top PE firms investing in Adphorus's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in Adphorus's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in Adphorus's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in Adphorus's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to Adphorus include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in Adphorus's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Adphorus?

The key public trading comparables and valuation benchmarks for Adphorus include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for Adphorus for public valuation benchmarks?

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What are recent M&A transactions in Adphorus's sector and industry vertical?

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What are recent capital raises and funding rounds in Adphorus's' sector and industry vertical?

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