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Company profile: Opinary

1.1 - Company Overview

Opinary Logo

Opinary

Headquarter: Germany
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of interactive opinion-sharing and engagement tools for brands and publishers, including voting formats (Speedo, Slider, Multiple Choice) to activate audiences with contextual questions, generate first-party data, monetize via advertising, pre-qualify users to drive quality traffic, and segment audiences for precise targeting across premium publisher networks.

Products and services

  • Engagement Tools for Content Interaction: Opinary architects multi-format engagement tools such as Speedo, Slider, and Multiple Choice that capture attention with contextual questions and facilitate interaction, driving high user participation in online content
  • Engagement and Monetization Solutions for Publishers: Opinary delivers first-party-data-driven publisher systems that engage audiences, generate first-party data, and monetize engagement through advertising, supporting global publishing partners including The Times, HuffPost, and NBC
  • Voting Tools for Brands: Opinary supplies network-scale interactive voting tools enabling brands to engage 125 million users across premium publishers, letting users share views with a tap and understand opinion trends at a glance

Key contacts

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Financial details

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1.2 - Competitors and similar companies to Opinary

Netsize Logo

Netsize

HQ: France Website
  • Description: Provider of mobile operator micropayment solutions and messaging services, connecting and contracting directly with operators to help clients monetize mobile services and deliver communications. Supports digital goods sales, vending and ticketing, and value-added services via SMS, RCS, WhatsApp Business, Email, Vocal, and Viber.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Netsize company profile →
Agillic Logo

Agillic

HQ: Denmark Website
  • Description: Provider of an omnichannel marketing automation platform enabling brands to use data-driven insights and content to create, automate, and send personalised communication across email, SMS and messaging, landing pages and forms, transactional emails, and inbound SMS, integrating channels for a unified customer experience and real-time, personalised interactions.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Agillic company profile →
InPlayer Logo

InPlayer

HQ: United Kingdom Website
  • Description: Provider of a video and digital asset monetization platform that helps clients maximize revenue from live, recurring, and on-demand online media assets. Founded in 2010 (as Invideous Limited), the company has managed millions of dollars in transactions, making thousands of live events profitable.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full InPlayer company profile →
Anametrix Logo

Anametrix

HQ: United States Website
  • Description: Provider of a real-time, cloud-based marketing analytics platform that presents a holistic view of the effectiveness of paid, owned and earned media (POEM) to improve campaign results, lower acquisition costs and increase customer lifetime value, serving Global 2000 B2C marketers, publishers and agencies.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Anametrix company profile →
Social Seeder Logo

Social Seeder

HQ: Belgium Website
  • Description: Provider of a SaaS platform and methodology for employee advocacy, diversity, workplace culture, internal comms, and CSR. Enables internal and external ambassadors to access, share, and amplify company stories via targeted news, publishing, notifications, and analytics, plus advocate squad building workshops, campaign analysis and optimization, and customer success support.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Social Seeder company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Opinary

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Buyer group 1: ████████ ████████

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Buyer group 2: ████████ ████████

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Buyer group 3: ████████ ████████

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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Opinary

2.2 - Growth funds investing in similar companies to Opinary

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4 - Top valuation comps for Opinary

4.2 - Public trading comparable groups for Opinary

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4.3 - M&A Transactions similar to Opinary

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Opinary

What does Opinary do?

Opinary is a provider of interactive opinion-sharing and engagement tools for brands and publishers, including voting formats (Speedo, Slider, Multiple Choice) to activate audiences with contextual questions, generate first-party data, monetize via advertising, pre-qualify users to drive quality traffic, and segment audiences for precise targeting across premium publisher networks.

Who are Opinary's competitors?

Opinary's competitors and similar companies include Netsize, Agillic, InPlayer, Anametrix, and Social Seeder.

Where is Opinary headquartered?

Opinary is headquartered in Germany.

How many employees does Opinary have?

Opinary has 1,000 employees 🔒.

When was Opinary founded?

Opinary was founded in 2010 🔒.

What sector and industry vertical is Opinary in?

Opinary is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Opinary

Who are the top strategic acquirers in Opinary's sector and industry

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Financial Investors investing in Opinary's sector and industry vertical

Which are the top PE firms investing in Opinary's sector and industry vertical?

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Valuation benchmarks of companies in Opinary's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Opinary?

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What are recent M&A transactions in Opinary's sector and industry vertical?

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What are recent capital raises and funding rounds in Opinary's' sector and industry vertical?

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