Company profile: Audiense
1.1 - Company Overview
Company description
- Provider of consumer insight and engagement solutions for brands and agencies, powered by scalable social data, cognitive science and traditional marketing. Offerings include social audience analysis, social listening and community building (Connect), audience intelligence and segmentation, influencer identification, and content strategy optimization.
Products and services
- Audience Intelligence: Custom-engineered audience targeting that analyzes bio keywords, hashtags, and followed accounts to generate bespoke targeting packs, improving precision for campaign strategies
- Audience Segmentation: Highly scalable segmentation that labels audiences based on a variety of metrics, enabling deeper understanding of engagement patterns and refined group-specific messaging
- Insights: Cognitive-science-informed analysis on social audiences that identifies preferences and affinities to inform content and campaign strategies with actionable findings for brands and agencies
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Audiense
Priori Data
HQ: Germany
Website
- Description: Provider of an app store intelligence platform for mobile startups and companies of any size, offering a simple, affordable, and accurate way to track mobile competitors’ performance and explore global market opportunities. Uses a proprietary database and algorithms to provide daily app download and revenue.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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MarketTools
HQ: The Netherlands
Website
- Description: Provider of consumer insights and online marketing research software and services, offering a market research software suite including Survey Manager, an online market research survey process that allows users to build online surveys, deploy them, collect and analyze results, helping drive smarter business decisions.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Cloud4Wi
HQ: United States
Website
- Description: Provider of solutions to collect, analyze, and act on location-based customer data, including a mobile SDK for WiFi onboarding and location awareness, My Apps for creating and publishing location-based content during onboarding or on dashboards, APIs and webhooks for integrating customer data into third-party systems, and the Volare Partner Program supporting partners with resources, training, and tools for selling Cloud4Wi products.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Cortex
HQ: United States
Website
- Description: Provider of SaaS AI that enables marketing executives at leading brands to uncover what drives the performance of their visuals, as brands often rely on outdated methods such as focus groups and A/B testing.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
View full Cortex company profile →
Tapkit
HQ: United Kingdom
Website
- Description: Provider of an online tool enabling brands to build dynamic QR codes and mobile-friendly websites.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Tapkit company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Audiense
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Audiense
2.2 - Growth funds investing in similar companies to Audiense
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4 - Top valuation comps for Audiense
4.2 - Public trading comparable groups for Audiense
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