Company profile: Qualifio
1.1 - Company Overview
Company description
- Provider of an interactive marketing and data collection SaaS platform to create interactive campaigns, engage digital communities, and collect and segment first- and zero-party data via 50+ formats (quizzes, polls, contests, personality tests). Campaigns publish on websites, blogs, mini-sites, Facebook pages and mobile apps. Also offers a loyalty platform to reward and segment members with interaction-based programs, enhancing loyalty beyond purchases.
Products and services
- Qualifio Loyalty: Offers interaction-based programs enabling marketing teams to reward and segment members, engineered to enhance customer loyalty beyond purchases through engagement activities
- Qualifio Engage: Delivers SaaS-based interactive marketing campaigns using over 50 formats—quizzes, polls, contests—to engage audiences and collect first- and zero-party data across websites, blogs, mini-sites, Facebook, and mobile apps
- Qualifio Platform: Supplies an omnichannel interactive marketing & data collection SaaS enabling campaign creation, collecting and segmenting data via 40+ formats—quizzes, personality tests, polls, photo contests—published to websites, mini-sites, Facebook, mobile.
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Qualifio
Brandtech Group
HQ: United States
Website
- Description: Provider of marketing technology that helps brands market better, faster and cheaper, incl: Pencil, a generative AI ad platform for ad creation and performance prediction; Oliver, in-house digital marketing; Jellyfish, digital/performance marketing with Share of Model to track brand perception in Gen AI; Gravity Road, Gen AI content and innovation; Collectively, influencer marketing; Brandtech Consulting, strategic innovation.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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- Acquisitions: ●●
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Sumotext
HQ: United States
Website
- Description: Provider of short code applications and mobile messaging solutions enabling brands, agencies, companies, and nonprofits to kick-start and sustain conversations and commerce with mobile audiences via SMS/MMS. Offers an SMS gateway, campaign management tools, and Webex Connect with Flow Builder and programmable APIs to automate and orchestrate interactions across channels and integrate with existing systems.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Bulbshare
HQ: United Kingdom
Website
- Description: Provider of an AI-powered insights platform that connects businesses and customers to collect, analyze, and report real-time feedback and data. Offers customer communities, rich media surveys, user-generated content syndication, virtual workshops for interviews and ideation, and competitor analysis based on customer feedback.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Bulbshare company profile →
ThriveHive
HQ: United States
Website
- Description: Provider of marketing solutions for small businesses, offering the LocaliQ Growth Platform with AI-powered lead management to help find, convert, and retain customers, plus SEO services and search, display, video, and social advertising. Helps define business goals, deliver custom ROI-maximized strategies, and manage everything from start to finish so clients can focus on running their business.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full ThriveHive company profile →
AddThis
HQ: United States
Website
- Description: Provider of social engagement tools, APIs, and services that personalize websites to drive engagement, monetization, and traffic. Designed for online marketers, the AddThis platform helps deliver personalized experiences across the web, driving traffic and engagement across over 15 million domains and reaching 2B unique users.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full AddThis company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Qualifio
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Qualifio
2.2 - Growth funds investing in similar companies to Qualifio
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4 - Top valuation comps for Qualifio
4.2 - Public trading comparable groups for Qualifio
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