Company profile: BuzzSumo
1.1 - Company Overview
Company description
- Provider of a content marketing and influencer identification platform delivering data-driven insights to research, amplify and monitor content marketing. Includes content discovery and research, media monitoring, influencer research, backlink analysis, a content analyzer for performance and trend identification, and tools for simplified content creation and influencer outreach.
Products and services
- Content Discovery: Data-driven tool that finds new content ideas and surfaces popular content across the web for content marketing research and ideation
- Content Research: Trend-focused module that examines content performance and identifies trends to support content marketing research and simplified content creation
- Influencer Research: Niche-specific component that discovers and analyzes influencers in various niches to enable targeted influencer outreach and amplification
Key contacts
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Financial details
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1.2 - Competitors and similar companies to BuzzSumo
Tracx
HQ: United States
Website
- Description: Provider of a cloud-based social media management system delivering business analytics through the social web. Offers Form Builder, Survey Builder, Landing Page Builder, Link in Bio, QR Codes, and Short URLs, powered by real-time social data analytics for relevancy analysis and data mining to help agencies and brands deepen customer relationships.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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Union Metrics
HQ: United States
Website
- Description: Provider of in-depth social media analytics via SaaS tools for brands and agencies, enabling businesses, from small companies to the world's largest brands, to optimize social strategy on the channels that matter most; located in San Francisco, CA, with an office in Austin, TX.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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influence.co
HQ: United States
Website
- Description: Provider of a professional network for the creator economy, offering a platform for influencers, creators, and businesses to build profiles, join communities, learn, and collaborate. Services include brand campaign opportunities to monetize influence, creator communities for knowledge sharing and engagement with fans and brands, and an Answers feature for questions and insights.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full influence.co company profile →
Newswire
HQ: United States
Website
- Description: Provider of press release distribution and content services that help clients increase online visibility and web presence via premier syndication to leading news outlets. Distributes to media outlets, financial portals, industry targets, investors, and stakeholders, and offers Press Release Optimizer, CONTENT PRO, MEDIA PRO, TOTAL PRO, and regulatory compliant distribution, with solutions to suit any budget.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Netvibes
HQ: United States
Website
- Description: Provider of Dashboard Intelligence platforms delivering Aggregation, Analytics, and Automation to transform browsing, sharing, and tagging into tangible business data to share, analyze, and act on in real time, enabling faster, more reliable decision-making.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Netvibes company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for BuzzSumo
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to BuzzSumo
2.2 - Growth funds investing in similar companies to BuzzSumo
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4 - Top valuation comps for BuzzSumo
4.2 - Public trading comparable groups for BuzzSumo
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