Company profile: Senta
1.1 - Company Overview
Company description
- Provider of cloud-based practice management software for accountants and bookkeepers, including CRM, workflow automation, integrations and a client portal; secure document management with unlimited storage and e-signatures; an advisory tool that integrates with QuickBooks and Xero to monitor key financial metrics; and configuration services for custom setup, workflow consultation and client data import.
Products and services
- Document management: Secure document management system with unlimited storage, electronic signatures, and a client portal for document exchange, streamlining collection and sharing of files for accounting teams
- Senta Advisory: Integrated tool for monitoring clients’ financial performance, connecting to QuickBooks and Xero, and issuing notifications on key financial metrics for accounting and bookkeeping practices
- Senta practice management: Cloud-based platform that architects CRM, workflow automation, integrations, and a client portal to manage accounting and bookkeeping practices with centralized client data and automated tasks
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Senta
3C Interactive
HQ: United States
Website
- Description: Provider of mobile marketing services and technology that help leading brands and retailers increase customer engagement, deepen relationships, and extend connections between customers and brands, driving loyalty, brand awareness, and results.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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TrackMaven
HQ: United States
Website
- Description: Provider of a marketing analytics platform that helps prove ROI and improve results on 20+ digital channels.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full TrackMaven company profile →
Everflow
HQ: United States
Website
- Description: Provider of a next-generation partner marketing platform for performance marketers, enabling management of publisher partners and campaigns. Designed to meet sophisticated KPI expectations and combat rampant fraud, upgrading performance and partnerships where older platforms fall short.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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CoreMedia Systems
HQ: United States
Website
- Description: Provider of direct and brand response analytics, attribution, and media management software for advertising agencies and marketers, including CoreDirect to plan, buy, manage, measure, and optimize performance-based media across linear TV, CTV, radio, and print, and CoreCompetitive for access to competitive occurrence data for media analysis.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full CoreMedia Systems company profile →
Litmus Media
HQ: United States
Website
- Description: Provider of integrated solutions for performance-based advertising, search marketing, and e-retailing, offering merchants order abandonment recovery technologies and coupon/product feed distribution services.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Litmus Media company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Senta
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Senta
2.2 - Growth funds investing in similar companies to Senta
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4 - Top valuation comps for Senta
4.2 - Public trading comparable groups for Senta
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