Company profile: MailUp
1.1 - Company Overview
Company description
- Provider of a multichannel marketing SaaS platform for SMBs to design, send, automate, and monitor email and SMS campaigns, featuring the BEE drag-and-drop editor, automation with advanced segmentation, real-time reporting, a deliverability suite, global SMS (link tracking, inbound, transactional), built-in SMTP relay, and API integrations with CRM, CMS, ERP, and e-commerce.
Products and services
- MailUp Platform: A SaaS-based multichannel system that architects and dispatches email/SMS campaigns, featuring a powerful editor, automation workflows, advanced segmentation, real-time reporting, smart CRM/CMS/e-commerce integrations, and built-in SMTP relay
- Marketing Automation: A workflow-driven module that orchestrates automatic cross-channel campaigns with advanced segmentation filters, coordinating email and SMS sequences based on defined workflows
- SMS Marketing: A global-scale service that delivers personalized SMS worldwide, featuring link tracking, inbound SMS functionality, and transactional SMS capabilities
Key contacts
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Financial details
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1.2 - Competitors and similar companies to MailUp
2020 Research
HQ: United States
Website
- Description: Provider of online qualitative marketing research software and services, developing tools and methods for qualitative and hybrid studies. Offerings include QualBoard online discussion platform, QualMeeting real-time virtual focus groups and interviews, specialized recruitment for broad and niche markets, global solutions via European teams and partners, and local-language platform support, moderator training, and troubleshooting.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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SeeWhy
HQ: United States
Website
- Description: Provider of real-time behavioral marketing solutions that trigger 1-to-1 campaigns via email and advertising across desktop, mobile, and social channels based on individual customer behaviors, optimizing each website visitor’s path to purchase and elevating marketing into personal service to extend and differentiate brands and stimulate purchase.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Lathian
HQ: United States
Website
- Description: Provider of technology-based sales solutions to life science companies, based in Newport Beach, CA.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Leadpages
HQ: United States
Website
- Description: Provider of landing page software to create launch, sales, webinar, contact, and other conversion pages via a drag-and-drop builder. Offers 200+ mobile-responsive HTML5 templates, lead management, A/B testing, and integrations with 90+ tools including Mailchimp, Hubspot, and Shopify. Includes AI to generate page content and images; runs on Google App Engine using Big Table to analyze landing page data.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Mirriad
HQ: United Kingdom
Website
- Description: Provider of patented AI and computer vision-powered virtual product placement and in-content advertising, dynamically inserting brands and products into existing video content such as TV shows, movies, and music videos. Offers programmatic buying and placement for scalable delivery and a diverse supplier marketplace connecting brands with targeted audiences.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Mirriad company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for MailUp
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to MailUp
2.2 - Growth funds investing in similar companies to MailUp
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4 - Top valuation comps for MailUp
4.2 - Public trading comparable groups for MailUp
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