Company profile: HTK
1.1 - Company Overview
Company description
- Provider of a SaaS platform for loyalty program management and CRM, helping businesses connect with customers in smarter, more personalized ways. Serving global brands, small businesses and government departments, with a focus on making insight accessible. Founded in 1996.
Products and services
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Key contacts
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Financial details
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1.2 - Competitors and similar companies to HTK
Fulcrum
HQ: United States
Website
- Description: Provider of a product-led success platform for B2B SaaS that grows net revenue retention by automatically spotting outcome-focused customer segments and enabling adaptable in-product engagement. Solutions include digital customer success, automated and adaptive segmentation with real-time personalization, personalized messaging, goal setting, and ROI scorecards to track customer objectives.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Kneebone
HQ: Canada
Website
- Description: Provider of cross-marketing performance technology that connects marketing investments with business performance. Kneebone 3.0 is a software platform built for marketers that integrates all marketing investment and performance information in real time and handles all types of marketing data.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Kneebone company profile →
Fangage
HQ: The Netherlands
Website
- Description: Provider of fan platforms for top artists, influencers, and brands to connect with fans in a direct, meaningful way, helping them reach and exceed their goals. Founded in 2006 by DJ/producer Sam Feldt.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Valona
HQ: Finland
Website
- Description: Provider of AI-powered competitive and market intelligence solutions, including a platform to find, analyze, organize and share insights; research and consulting services combining AI and expert analysts; a competitor analysis tool for early signals and sales leads; an AI research app and assistant delivering daily insights; and industry trend analysis to inform decisions, manage risk and drive growth.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Valona company profile →
Dialog Direct
HQ: United States
Website
- Description: Provider of data-driven marketing and customer engagement solutions that manage and personalize multichannel, multi-touch customer journeys to optimize acquisition, lead nurturing, and sales. Offerings include revenue generation across marketing, sales, and loyalty systems; an AI-powered customer data platform; lead generation; customer acquisition; omni-channel sales engagement; and licensed insurance sales engagement.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Dialog Direct company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for HTK
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to HTK
2.2 - Growth funds investing in similar companies to HTK
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4 - Top valuation comps for HTK
4.2 - Public trading comparable groups for HTK
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