Company profile: Hudson MX
1.1 - Company Overview
Company description
- Provider of a cloud-based enterprise media platform and software suite for agencies and brands to streamline omnichannel media activation, buying, accounting, ad operations, workflow administration, and vendor collaboration, including MX Platform, BuyerAssist, FinanceAssist, MX Central, TrafficAssist, and VendorAssist.
Products and services
- BuyerAssist: Delivers a configurable platform enabling agencies and brands to streamline and enhance media buying workflows for any media type with real-time collaboration among teams
- FinanceAssist: Offers a software-based media accounting platform delivering visibility into buying, billing, and payment processes, reducing risk and increasing control for finance teams
- MX Platform: Engineers a cloud-based media system for collaborative, streamlined, effective omnichannel activation, supporting all media buying and accounting workflows across the enterprise
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Hudson MX
Waveform Intelligence
HQ: United States
Website
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- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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View full Waveform Intelligence company profile →
Townsquare Media
HQ: United States
Website
- Description: Provider of entertainment and digital marketing services operating digital, radio, and live event properties in the U.S. Offerings include 349 local radio stations across 74 markets; Townsquare Interactive for small-business SEO, reputation, social media and web presence; Townsquare Ignite for targeted digital ads; and production and promotion of live events like music festivals and craft beer events.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Kadiko
HQ: United States
Website
- Description: Provider of digital-first brand strategy and creative agency services dedicated to rapidly growing healthcare brands.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Kadiko company profile →
Raptive
HQ: United States
Website
- Description: Provider of ad management services to optimize ad delivery and revenue for creators; SEO and content optimization tools; email marketing strategies and resources; an affiliate commerce platform to monetize content; customizable A/B testing for ads and site experience; and site performance monitoring and optimization. Based in New York, New York.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Raptive company profile →
Cannella Media
HQ: United States
Website
- Description: Provider of video, digital, and audio direct-to-consumer advertising services that drive profitable response. Leveraging more than $5 billion in purchased video advertising, the company builds brands through accountable advertising and connects clients directly with target audiences, maximizing ROI and lowering cost per acquisition for leading DTC brands.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Cannella Media company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Hudson MX
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Hudson MX
2.2 - Growth funds investing in similar companies to Hudson MX
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4 - Top valuation comps for Hudson MX
4.2 - Public trading comparable groups for Hudson MX
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