Company profile: Impact Group
1.1 - Company Overview
Company description
- Provider of sales and marketing services for consumer packaged goods companies, delivering omnichannel sales, merchandising, vertical expertise, business intelligence, retail analytics, strategic planning, and optimization to improve category management, in-store space, and growth across traditional and digital retail channels; supported by nineteen regional offices in the West and Cincinnati, Ohio.
Products and services
- Omnichannel Sales Services: Delivers comprehensive, omnichannel sales programs that enhance growth across traditional and digital retail platforms for CPG brands, integrating merchandising and category analytical support
- Business Intelligence: Produces data-driven strategies, as a dedicated division, to optimize sales and distribution for consumer goods manufacturers and retailers
- Retail Analytics: Engineers shopper-insights-driven analytics that utilize data resources to identify sales and growth opportunities for clients across varied retail environments
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Impact Group
Applecart
HQ: United States
Website
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- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
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Miss Group
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Website
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- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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N6
HQ: United States
Website
- Description: Provider of AI-powered digital strategy, strategic communications, reputation management, and digital marketing services. Offerings include PR and communications to enhance brand visibility, social media campaigns, brand campaigns and product launches, celebrity brand campaigns, and research-driven marketing strategies based on audience, competitor, and market insights.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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The Marketing Practice
HQ: United Kingdom
Website
- Description: Provider of international B2B marketing services, including Argus, a demand orchestration and account intelligence tool delivering campaign visibility, data validation, and enriched account-based insights; demand generation to create quality leads and meetings; B2B branding; digital experience services; and full-funnel growth from brand strategy to demand generation and account-based marketing.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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ASAP PM
HQ: Canada
Website
- Description: Provider of offset and digital printing for black-and-white and full-color projects with metallic inks and Pantone spot colors; local screen printing (1 to 6 color prints); embroidery; custom apparel sourcing and decoration; promotional products; design and marketing services; and trade show supplies and support.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Impact Group
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Impact Group
2.2 - Growth funds investing in similar companies to Impact Group
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4 - Top valuation comps for Impact Group
4.2 - Public trading comparable groups for Impact Group
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