Company profile: Sensor Tower
1.1 - Company Overview
Company description
- Provider of a real-time market research platform that delivers responsibly-sourced insights into the global digital economy and inventor of Consumer Lifecycle Intelligence (CLI). Includes Store, Usage, Ad, Consumer and App Intelligence, plus the Pathmatics Dashboard, covering app-store performance, retention and demographics, ad creatives and networks, and digital ad spend, impressions and brands’ strategies.
Products and services
- Pathmatics Dashboard: Ecosystem-level interface that offers visibility into digital advertising ecosystems, providing access to ads, spend and impression estimates, and brands’ advertising strategies
- Store Intelligence: Real-time module delivering global App Store and Google Play data, tracking downloads, installs, and performance metrics to monitor app performance across markets
- Usage Intelligence: Cross-market analytics product that supplies metrics on mobile app retention, demographics, and engagement across all markets, enabling detailed audience behavior assessment
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Sensor Tower
SocialSafe
HQ: United Kingdom
Website
- Description: Provider of mobile application development services.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
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SocialBench
HQ: Germany
Website
- Description: Provider of social media marketing software for companies.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full SocialBench company profile →
Zoomerang
HQ: United States
Website
- Description: Provider of online survey software and services enabling individuals and businesses to collect feedback from customers and employees, offering three online survey tools from a Free Basic edition to $199/year Pro and $599/year Premium, each providing templates and tools.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Zoomerang company profile →
IZEA
HQ: United States
Website
- Description: Provider of a marketing technology platform and online marketplace connecting brands with influential content creators, including bloggers, social media personalities, A-List celebrities, and journalists, who develop and distribute branded content. Offers self-serve platforms (direct connections without transaction fees), a full-service team managing influencer campaigns, modeling and photography, and product photography.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full IZEA company profile →
Velocify
HQ: United States
Website
- Description: Provider of sales acceleration software that helps high-velocity sales teams turn more prospects into customers. Used by more than 1,500 companies to streamline, automate, and optimize sales processes, delivering a prescriptive approach to selling and surfacing actionable performance insights.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Velocify company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Sensor Tower
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Sensor Tower
2.2 - Growth funds investing in similar companies to Sensor Tower
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4 - Top valuation comps for Sensor Tower
4.2 - Public trading comparable groups for Sensor Tower
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