Company profile: IZEA
1.1 - Company Overview
Company description
- Provider of a marketing technology platform and online marketplace connecting brands with influential content creators, including bloggers, social media personalities, A-List celebrities, and journalists, who develop and distribute branded content. Offers self-serve platforms (direct connections without transaction fees), a full-service team managing influencer campaigns, modeling and photography, and product photography.
Products and services
- Self-Serve Platforms: Premier online marketplace that enables brands to directly connect with influential creators to develop and distribute unique content, including long-form text, via transaction-fee-free, self-serve operations
- Full Service Team: Dedicated team manages influencer marketing campaigns for brands, ensuring creators are compensated for developing and distributing unique branded content, including long-form text, in a dedicated-team-managed format
- Modeling and Photography: Brand-centered services delivering modeling and photography with various pricing options for creating visual content on behalf of brands, packaged in pricing-tiered offerings
Key contacts
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Financial details
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1.2 - Competitors and similar companies to IZEA
Inlead
HQ: France
Website
- Description: Provider of a tool for franchises and their members to manage geolocated e-advertising campaigns, including campaign implementation, automatic activation, monitoring, and final reporting, with point-of-sale personalization.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
View full Inlead company profile →
Assembly
HQ: Canada
Website
- Description: Provider of proprietary digital publishing technology that powers digital publishers and supports publishing brands, delivering the content readers need when they need it.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Assembly company profile →
Positional
HQ: United States
Website
- Description: Provider of a toolset for content teams to scale content channels and drive more organic search traffic, including tools for content optimization, internal linking suggestions, content analytics, keyword tracking and research, and competitor research.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Positional company profile →
Hipcricket
HQ: United States
Website
- Description: Provider of a unified mobile engagement platform driving awareness, sales, and loyalty. The AD LIFE platform powers campaigns across SMS, 2D/QR codes, mobile websites, advertising networks, social media, and branded apps. Offerings include SMS/MMS marketing with personalized, data-driven messaging, surveys/polls and CRM integration, automation and segmentation, nonprofit tools like text-to-donate and call routing, and tools to drive app engagement.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Hipcricket company profile →
Tidings
HQ: United States
Website
- Description: Provider of authentic content marketing for local businesses.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Tidings company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for IZEA
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to IZEA
2.2 - Growth funds investing in similar companies to IZEA
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4 - Top valuation comps for IZEA
4.2 - Public trading comparable groups for IZEA
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