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Company profile: DeMert Brands

1.1 - Company Overview

DeMert Brands Logo

DeMert Brands

Headquarter: United States
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of cosmetics and beauty products for men and women, distributing haircare such as Not Your Mother’s Clean Freak Refreshing Dry Shampoo and Beach Babe Texturizing Sea Salt Spray, a leading Nail Enamel Dryer, and product lines including Gefden, Hi Pro Pac, and skincare gels acquired from Robert’s Research Laboratories.

Products and services

  • Nail Enamel Dryer: Rapid-dry product that quickly dries nail polish, recognized as a leading item in its category for accelerated setting
  • Not Your Mother’s Clean Freak Refreshing Dry Shampoo: Waterless formula refreshes and cleans hair, absorbing excess oils with a few sprays and brushing for revived feel between washes
  • Not Your Mother’s Beach Babe Texturizing Sea Salt Spray: Sea salt-based spray adds texture, volume, and a matte finish, while sea kelp extract moisturizes and offers sun protection

Key contacts

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Financial details

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1.2 - Competitors and similar companies to DeMert Brands

Oars + Alps Logo

Oars + Alps

HQ: United States Website
  • Description: Provider of men's skincare, haircare, and body care products, offering natural solutions for active men including aluminum-free deodorant, deodorant spray, solid charcoal face wash, hydrating face + eye cream, caffeine wake up eye stick, and shine-free lip balm.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Oars + Alps company profile →
Breathe99 Logo

Breathe99

HQ: United States Website
  • Description: Provider of high-quality public health products, offering protective face-wear designed to prevent allergies. Its industrial-grade antimicrobial mask is redesigned for everyday use, enabling users to protect themselves from allergies while traveling.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Breathe99 company profile →
Salon Grafix Logo

Salon Grafix

HQ: United States Website
  • Description: Provider of fragrances and hair care products, including travel-sized items, aerosol hair sprays for extra super to mega hold, and products tailored to specific hair types and styles. Offers sulfate- and paraben-free lines and the Chronological collection to retain, strengthen, and protect color-treated hair, plus temporary spray-on hair color for grey root coverage or color highlights.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Salon Grafix company profile →
Mally Beauty Logo

Mally Beauty

HQ: United States Website
  • Description: Provider of a cosmetics collection that infuses Mally’s knowledge, expertise, and techniques into every formula, offering an educational approach that makes each product like a personal makeup artist. Debuted on QVC in March 2005.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Mally Beauty company profile →
Benefit Cosmetics Logo

Benefit Cosmetics

HQ: United States Website
  • Description: Provider of color cosmetics and skin care, including concealers, primers, foundations, and pore care like the POREfessional Deep Retreat Clay Mask, Plushtint, and Splashtint, plus makeup application services and pore care samples, offered via its retail boutiques, direct mail catalog, and leading department and specialty stores in the U.S. and abroad.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Benefit Cosmetics company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for DeMert Brands

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Buyer group 1: ████████ ████████

●● companies
Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to DeMert Brands

2.2 - Growth funds investing in similar companies to DeMert Brands

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4 - Top valuation comps for DeMert Brands

4.2 - Public trading comparable groups for DeMert Brands

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4.3 - M&A Transactions similar to DeMert Brands

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About DeMert Brands

What does DeMert Brands do?

DeMert Brands is a provider of cosmetics and beauty products for men and women, distributing haircare such as Not Your Mother’s Clean Freak Refreshing Dry Shampoo and Beach Babe Texturizing Sea Salt Spray, a leading Nail Enamel Dryer, and product lines including Gefden, Hi Pro Pac, and skincare gels acquired from Robert’s Research Laboratories.

Who are DeMert Brands's competitors?

DeMert Brands's competitors and similar companies include Oars + Alps, Breathe99, Salon Grafix, Mally Beauty, and Benefit Cosmetics.

Where is DeMert Brands headquartered?

DeMert Brands is headquartered in United States.

How many employees does DeMert Brands have?

DeMert Brands has 1,000 employees 🔒.

When was DeMert Brands founded?

DeMert Brands was founded in 2010 🔒.

What sector and industry vertical is DeMert Brands in?

DeMert Brands is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for DeMert Brands

Who are the top strategic acquirers in DeMert Brands's sector and industry

Top strategic M&A buyers and acquirers in DeMert Brands's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for DeMert Brands?

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Financial Investors investing in DeMert Brands's sector and industry vertical

Which are the top PE firms investing in DeMert Brands's sector and industry vertical?

Top PE firms investing in DeMert Brands's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in DeMert Brands's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in DeMert Brands's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in DeMert Brands's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to DeMert Brands include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in DeMert Brands's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for DeMert Brands?

The key public trading comparables and valuation benchmarks for DeMert Brands include █████████, ██████████, ████████████, and ████████████ 🔒.

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What are recent M&A transactions in DeMert Brands's sector and industry vertical?

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What are recent capital raises and funding rounds in DeMert Brands's' sector and industry vertical?

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