Company profile: Nexstar Digital
1.1 - Company Overview
Company description
- Provider of omnichannel advertising and digital media services, offering data-driven audience targeting and optimization (Stellar), national and local advertising solutions, OTT/CTV and digital display advertising across devices, and high-viewability video strategies to maximize reach, targeting, and engagement.
Products and services
- OTT/CTV Advertising: cross-platform service that delivers video creative across mobile, desktop, tablet, gaming consoles, streaming devices, OTT, and CTV
- Stellar: predictive-technology-based data-driven audience targeting and optimization system that determines where advertising performs best against campaign goals
- National Advertising Solutions: data-driven system engineered for national advertisers to maximize reach, improve targeting, and increase engagement
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Nexstar Digital
Mobile Theory
HQ: United States
Website
- Description: Provider of mobile advertising platform and digital marketing services for brands, agencies and publishers to deliver engaging, immersive campaigns to mobile consumers. Through transparent, premium sites and apps, reaches over 50 million mobile Internet users and optimizes mobile traffic conversion, integrating content marketing.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Datran Media
HQ: United States
Website
- Description: Provider of digital marketing technology solutions, including digital advertising, audience measurement and analytics, email marketing services, and media monetization to help advertisers and publishers discover and reach ideal audiences.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Datran Media company profile →
M:Metrics
HQ: United States
Website
- Description: Provider of marketing and media intelligence software for the mobile medium, offering on-device metering tools to track mobile content consumption and connecting mobile consumer behavior, content merchandising, and device capabilities to deliver mobile market intelligence.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full M:Metrics company profile →
5to1
HQ: United States
Website
- Description: Provider of an online, self-serve ad publishing platform that enables media publishers to manage and sell ad space inventory, empowering advertisers and content owners to work as partners to ensure relevant ad placement in the appropriate context, at the appropriate time, to the appropriate audience, tapping publisher intelligence to convert unsold inventory.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full 5to1 company profile →
Fox Audience Network
HQ: United States
Website
- Description: Provider of proprietary advertising technology supporting monetization across News Corporation’s online content portfolio and third-party publisher sites, enabling highly targeted advertising campaigns for a wide range of marketers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Fox Audience Network company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Nexstar Digital
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Nexstar Digital
2.2 - Growth funds investing in similar companies to Nexstar Digital
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4 - Top valuation comps for Nexstar Digital
4.2 - Public trading comparable groups for Nexstar Digital
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