Company profile: Circana
1.1 - Company Overview
Company description
- Provider of consulting services focused on the complexities of customer behavior. Founded in 1966.
Products and services
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Key contacts
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Financial details
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1.2 - Competitors and similar companies to Circana
Topspin
HQ: United States
Website
- Description: Provider of marketing software and services for artists and creative professionals, helping artists and their partners build strong businesses and brands.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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BehaviorMatrix
HQ: United States
Website
- Description: Provider of behavioral analytics solutions that analyze and interpret emotions, leveraging proprietary technology to explore human perception and emotion and deliver actionable data that brands and companies need to be successful.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full BehaviorMatrix company profile →
Survox
HQ: United States
Website
- Description: Provider of a voice-based data collection and audience targeting platform for engaging with customers, employees, and voters. Offers software and services that help customer insights leaders, call center managers, and opinion pollsters quickly collect representative data to inform decisions.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Optimizely
HQ: United States
Website
- Description: Provider of a digital experience platform combining content, commerce, multi-channel marketing, and predictive analytics. Offers a CMS; content marketing; web and feature experimentation; and configured and customized commerce with multi-site support, visitor targeting, inventory management, and custom checkout workflows, plus intelligent optimization, lead generation, web product recommendations, conversion, and analytics.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Optimizely company profile →
TeleMessage
HQ: Israel
Website
- Description: Provider of on-premises and cloud messaging solutions, including mobile archiving of SMS, MMS, voice calls and messaging apps (WhatsApp, WeChat, Telegram, Signal); secure enterprise and healthcare messaging (HIPAA-compliant); mass messaging across SMS, MMS, voice, fax, email and apps; Salesforce mobile communication add-on; and voice recording/archiving for regulatory compliance.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full TeleMessage company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Circana
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Buyer group 1: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Circana
2.2 - Growth funds investing in similar companies to Circana
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4 - Top valuation comps for Circana
4.2 - Public trading comparable groups for Circana
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