Company profile: DoubleVerify
1.1 - Company Overview
Company description
- Provider of digital media measurement, verification, and advertising technology solutions, including real-time attention analytics, fraud protection across web, mobile app, and CTV, brand safety and suitability tools, viewability measurement, marketplace inventory quality reporting for SSPs and DSPs, and retail media solutions to monitor, protect, and optimize campaign performance.
Products and services
- Brand Safety and Suitability: Industrial-grade tools and insights that ensure ad inventory aligns with brand values and actively avoid high-risk content
- Fraud Protection: Cross-environment monitoring that detects and eliminates fraudulent activity across web, mobile apps, and CTV, ensuring quality advertising inventory is maintained
- Viewability Measurement: Platform-integrated tracking that delivers metrics on whether digital ads are viewable, enabling ad platforms to optimize placement and performance
Key contacts
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Financial details
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1.2 - Competitors and similar companies to DoubleVerify
Acerno
HQ: United States
Website
- Description: Provider of e-commerce advertising solutions that leverage anonymous consumer shopping data from product manufacturers and retailers to identify consumers and their desired products and services.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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AdBrite
HQ: United States
Website
- Description: Provider of an advertising exchange platform delivering site-level transparency and display and video advertising capabilities for advertisers; the largest independent advertising exchange.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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View full AdBrite company profile →
CitizenNet
HQ: United States
Website
- Description: Provider of a Facebook-preferred marketing platform that interprets real-time social signals from Yahoo, YouTube, Twitter, Facebook, and others to deliver accurate ad targeting on social media, leveraging high-level Twitter data access and patents in natural language processing and semantic analysis.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
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Demdex
HQ: United States
Website
- Description: Provider of audience management solutions enabling dynamic, multi-channel data strategies online; pioneer of the SaaS Audience Management market since 2008, serving recognized brands across diverse industries as an alternative to homegrown systems.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
View full Demdex company profile →
Adaptive Medias
HQ: United States
Website
- Description: Provider of programmatic audience and content monetization solutions for website owners, app developers, and video publishers, connecting publishers, video content creators, and advertisers on a single platform. Offers mobile-first and custom video players (HTML5, IAB VAST 3.0), Media Graph for cross-device video advertising, a content marketplace, channel-specific ad opportunities, and rich media executions.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Adaptive Medias company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for DoubleVerify
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to DoubleVerify
2.2 - Growth funds investing in similar companies to DoubleVerify
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4 - Top valuation comps for DoubleVerify
4.2 - Public trading comparable groups for DoubleVerify
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