Company profile: PubMatic
1.1 - Company Overview
Company description
- Provider of automation solutions for the open digital media industry, featuring an omni-channel revenue automation platform for publishers and enterprise-grade programmatic tools for media buyers. Offers PubMatic SSP, OpenWrap unified bidding, Activate for CTV and video, Private Marketplaces, Identity Hub, and Supply Path Optimization to streamline access, maximize revenue, and enhance transparency and performance.
Products and services
- Activate: An enterprise-grade media buying product that streamlines direct campaigns by offering transparent access to brand budgets specifically for CTV and video
- OpenWrap: A custom-engineered unified bidding system that maximizes revenue opportunities across formats and devices with custom management tools
- PubMatic SSP: An omni-channel platform that enables publishers to control revenue and user experience across formats and channels by integrating demand and analytics to access premium inventory at scale
Key contacts
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Financial details
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1.2 - Competitors and similar companies to PubMatic
Illumin
HQ: Canada
Website
- Description: Provider of an easy-to-use online journey advertising platform that integrates media planning and buying across multiple channels via an interactive interface. Offers Journey Canvas for designing campaign paths, Audience Engagement Map with real-time metrics, and Pathlight Analysis to identify optimal routes.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Emerse
HQ: Sweden
Website
- Description: Provider of a Demand Side Platform (DSP) for programmatic media buying.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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DISQO
HQ: United States
Website
- Description: Provider of a CX intelligence and audience insights platform connecting brands and people, helping businesses understand every customer experience and make better decisions across touchpoints and outcomes. Offers ad measurement across channels to evaluate campaign impact, customer feedback throughout product development, and audience access for brand and agency growth powered by the industry’s largest opt-in consumer data platform.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Recognified
HQ: Germany
Website
- Description: Provider of computer vision and brand advertising solutions specialized in contextual advertising.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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TreSensa
HQ: United States
Website
- Description: Provider of mobile marketing solutions leveraging branded tap-and-play HTML5 games to connect brands and game studios with target audiences on mobile. Offers custom branded game experiences, machine learning-powered user acquisition, app monetization, SDK-direct premium placements, programmatic exchange, performance-driven creative, and GameRefinery insights.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for PubMatic
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to PubMatic
2.2 - Growth funds investing in similar companies to PubMatic
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4 - Top valuation comps for PubMatic
4.2 - Public trading comparable groups for PubMatic
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