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Company profile: AppsFlyer

1.1 - Company Overview

AppsFlyer Logo

AppsFlyer

Headquarter: United States
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of advanced measurement, marketing analytics, deep linking, engagement, fraud protection, data clean room and privacy-preserving technologies, helping brands accurately track app performance and user acquisition, protect marketing budgets from mobile ad fraud, deliver personalized user journeys, and measure ROI to inform business decisions.

Products and services

  • Fraud Protection: A privacy-preserving product that protects marketing budgets from mobile ad fraud to help brands make good choices for their business and customers
  • Measurement: Advanced measurement tools that enable accurate tracking of app performance and user acquisition campaigns, supporting better business choices with data analytics
  • Deep Links: A reliable deep linking technology that enables seamless app navigation by directing users to specific in-app locations, enhancing user experience and supporting personalized user journeys

Key contacts

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Financial details

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1.2 - Competitors and similar companies to AppsFlyer

Encore Alert Logo

Encore Alert

HQ: United States Website
  • Description: Provider of a proactive social marketing alerts tool that surfaces timely social data opportunities via push alerts and offers actionable recommendations to help digital marketers respond most effectively.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Encore Alert company profile →
Iterable Logo

Iterable

HQ: United States Website
  • Description: Provider of an AI-powered communication platform for personalized, real-time customer engagement and improved retention. Offers individualized messaging, harmonized cross-channel experiences across web, email, SMS, and in-app, and dynamic campaigns that adapt to customer interactions. Provides API documentation, mobile developer guides, and the Iterable Academy with video-based training for effective implementation.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Iterable company profile →
Obviously Logo

Obviously

HQ: United States Website
  • Description: Provider of full-service influencer marketing solutions, managing end-to-end, industry-specific campaigns, including influencer identification and selection, content creation, and community building. Offers a platform to identify brand partners, track progress, scale campaigns, and measure success.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Obviously company profile →
SocialSafe Logo

SocialSafe

HQ: United Kingdom Website
  • Description: Provider of mobile application development services.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full SocialSafe company profile →
AudiencePlus Logo

AudiencePlus

HQ: United States Website
  • Description: Provider of an AI-powered audience marketing platform for brands, enabling marketing teams to launch their own media channel, understand their audience, and leverage first-party intent signals to convert potential buyers.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full AudiencePlus company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for AppsFlyer

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Buyer group 1: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to AppsFlyer

2.2 - Growth funds investing in similar companies to AppsFlyer

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4 - Top valuation comps for AppsFlyer

4.2 - Public trading comparable groups for AppsFlyer

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4.3 - M&A Transactions similar to AppsFlyer

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About AppsFlyer

What does AppsFlyer do?

AppsFlyer is a provider of advanced measurement, marketing analytics, deep linking, engagement, fraud protection, data clean room and privacy-preserving technologies, helping brands accurately track app performance and user acquisition, protect marketing budgets from mobile ad fraud, deliver personalized user journeys, and measure ROI to inform business decisions.

Who are AppsFlyer's competitors?

AppsFlyer's competitors and similar companies include Encore Alert, Iterable, Obviously, SocialSafe, and AudiencePlus.

Where is AppsFlyer headquartered?

AppsFlyer is headquartered in United States.

How many employees does AppsFlyer have?

AppsFlyer has 1,000 employees 🔒.

When was AppsFlyer founded?

AppsFlyer was founded in 2010 🔒.

What sector and industry vertical is AppsFlyer in?

AppsFlyer is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for AppsFlyer

Who are the top strategic acquirers in AppsFlyer's sector and industry

Top strategic M&A buyers and acquirers in AppsFlyer's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for AppsFlyer?

Top strategic M&A buyers groups and sectors for AppsFlyer include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in AppsFlyer's sector and industry vertical

Which are the top PE firms investing in AppsFlyer's sector and industry vertical?

Top PE firms investing in AppsFlyer's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in AppsFlyer's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in AppsFlyer's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in AppsFlyer's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to AppsFlyer include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in AppsFlyer's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for AppsFlyer?

The key public trading comparables and valuation benchmarks for AppsFlyer include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for AppsFlyer for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for AppsFlyer with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in AppsFlyer's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for AppsFlyer with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in AppsFlyer's' sector and industry vertical?

Access recent funding rounds and capital raises in AppsFlyer's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

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