Company profile: The Trade Desk
1.1 - Company Overview
Company description
- Provider of a self-service demand-side platform enabling ad buyers to purchase and manage data-driven digital campaigns across display, video, social, and Connected TV. Offerings include Kokai for audience-based buying with premium inventory, measurement tools, and enhanced AI; identity solutions to keep pace with regional regulations; and retail media using retailer first-party data to tie ads to sales.
Products and services
- Connected TV (CTV): Streaming-based service enabling marketers to reach digital audiences on connected platforms, supporting the industry shift from traditional TV to digital streaming
- Demand Side Platform (DSP): Self-service platform enabling ad buyers to manage data-driven campaigns, purchase cross-channel inventory, and apply objective measurement across display, video, social, and devices including computers
- Kokai: AI-enhanced platform update enabling audience-based buying, premium inventory access, and new measurement tools for programmatic advertising across channels
Key contacts
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Financial details
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1.2 - Competitors and similar companies to The Trade Desk
Bering Media
HQ: Canada
Website
- Description: Provider of an audience network for broadband Internet service providers and mobile network operators, using doubleblind privacy technology that enables advertisers to leverage carrier data across multiple networks while ensuring data remains within each carrier’s own network; platform used by virtually all US broadband service providers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Bering Media company profile →
We Adapt
HQ: The Netherlands
Website
- Description: Provider of a creative management platform that increases ROI of video advertising, enabling easy creation of dynamic videos, automation- and data-driven adaptation to any version or format, direct distribution to preferred channels, and video asset management for organizing, storing, and distributing content.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full We Adapt company profile →
Amino
HQ: United States
Website
- Description: Provider of payments-based transparency solutions for online advertising, combining technologies from blockchain, payments, and advertising to lift the shroud from the media supply chain and eliminate fraud, waste, and abuse.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Amino company profile →
ToLocal
HQ: The Netherlands
Website
- Description: Provider of advertising services through a network of local digital websites and door-to-door newspapers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full ToLocal company profile →
Adphorus
HQ: Turkey
Website
- Description: Provider of a travel marketing and Facebook/Instagram ad management platform enabling performance advertisers to build, manage, optimize, and analyze campaigns. Offers traveler insights, AI-powered audience targeting, multichannel activation and budget optimization across social, display, email, SMS, and video, connected guest experience tools, and a data-rich traveler ecosystem.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Adphorus company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for The Trade Desk
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to The Trade Desk
2.2 - Growth funds investing in similar companies to The Trade Desk
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4 - Top valuation comps for The Trade Desk
4.2 - Public trading comparable groups for The Trade Desk
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