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Company profile: The Trade Desk

1.1 - Company Overview

The Trade Desk Logo

The Trade Desk

Headquarter: United States
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of a self-service demand-side platform enabling ad buyers to purchase and manage data-driven digital campaigns across display, video, social, and Connected TV. Offerings include Kokai for audience-based buying with premium inventory, measurement tools, and enhanced AI; identity solutions to keep pace with regional regulations; and retail media using retailer first-party data to tie ads to sales.

Products and services

  • Connected TV (CTV): Streaming-based service enabling marketers to reach digital audiences on connected platforms, supporting the industry shift from traditional TV to digital streaming
  • Demand Side Platform (DSP): Self-service platform enabling ad buyers to manage data-driven campaigns, purchase cross-channel inventory, and apply objective measurement across display, video, social, and devices including computers
  • Kokai: AI-enhanced platform update enabling audience-based buying, premium inventory access, and new measurement tools for programmatic advertising across channels

Key contacts

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Financial details

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1.2 - Competitors and similar companies to The Trade Desk

Bering Media Logo

Bering Media

HQ: Canada Website
  • Description: Provider of an audience network for broadband Internet service providers and mobile network operators, using doubleblind privacy technology that enables advertisers to leverage carrier data across multiple networks while ensuring data remains within each carrier’s own network; platform used by virtually all US broadband service providers.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Bering Media company profile →
We Adapt Logo

We Adapt

HQ: The Netherlands Website
  • Description: Provider of a creative management platform that increases ROI of video advertising, enabling easy creation of dynamic videos, automation- and data-driven adaptation to any version or format, direct distribution to preferred channels, and video asset management for organizing, storing, and distributing content.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full We Adapt company profile →
Amino Logo

Amino

HQ: United States Website
  • Description: Provider of payments-based transparency solutions for online advertising, combining technologies from blockchain, payments, and advertising to lift the shroud from the media supply chain and eliminate fraud, waste, and abuse.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Amino company profile →
ToLocal Logo

ToLocal

HQ: The Netherlands Website
  • Description: Provider of advertising services through a network of local digital websites and door-to-door newspapers.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full ToLocal company profile →
Adphorus Logo

Adphorus

HQ: Turkey Website
  • Description: Provider of a travel marketing and Facebook/Instagram ad management platform enabling performance advertisers to build, manage, optimize, and analyze campaigns. Offers traveler insights, AI-powered audience targeting, multichannel activation and budget optimization across social, display, email, SMS, and video, connected guest experience tools, and a data-rich traveler ecosystem.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Adphorus company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for The Trade Desk

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Buyer group 1: ████████ ████████

●● companies
Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to The Trade Desk

2.2 - Growth funds investing in similar companies to The Trade Desk

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4 - Top valuation comps for The Trade Desk

4.2 - Public trading comparable groups for The Trade Desk

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4.3 - M&A Transactions similar to The Trade Desk

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About The Trade Desk

What does The Trade Desk do?

The Trade Desk is a provider of a self-service demand-side platform enabling ad buyers to purchase and manage data-driven digital campaigns across display, video, social, and Connected TV. Offerings include Kokai for audience-based buying with premium inventory, measurement tools, and enhanced AI; identity solutions to keep pace with regional regulations; and retail media using retailer first-party data to tie ads to sales.

Who are The Trade Desk's competitors?

The Trade Desk's competitors and similar companies include Bering Media, We Adapt, Amino, ToLocal, and Adphorus.

Where is The Trade Desk headquartered?

The Trade Desk is headquartered in United States.

How many employees does The Trade Desk have?

The Trade Desk has 1,000 employees 🔒.

When was The Trade Desk founded?

The Trade Desk was founded in 2010 🔒.

What sector and industry vertical is The Trade Desk in?

The Trade Desk is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for The Trade Desk

Who are the top strategic acquirers in The Trade Desk's sector and industry

Top strategic M&A buyers and acquirers in The Trade Desk's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for The Trade Desk?

Top strategic M&A buyers groups and sectors for The Trade Desk include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in The Trade Desk's sector and industry vertical

Which are the top PE firms investing in The Trade Desk's sector and industry vertical?

Top PE firms investing in The Trade Desk's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in The Trade Desk's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in The Trade Desk's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in The Trade Desk's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to The Trade Desk include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in The Trade Desk's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for The Trade Desk?

The key public trading comparables and valuation benchmarks for The Trade Desk include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for The Trade Desk for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for The Trade Desk with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in The Trade Desk's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for The Trade Desk with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in The Trade Desk's' sector and industry vertical?

Access recent funding rounds and capital raises in The Trade Desk's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

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