Company profile: Foursquare
1.1 - Company Overview
Company description
- Provider of location technology and intelligence solutions, offering business and consumer products including the Foursquare and Swarm apps, media and enterprise offerings, and tools such as Foursquare Graph for understanding the relationship between people, places, and their interactions; Foursquare Attribution for measuring ad effectiveness using movement data; and the Pilgrim SDK to enable apps to understand user location for personalized experiences.
Products and services
- Foursquare Attribution: Produces a data-driven product that measures advertising effectiveness by analyzing movement data, enabling precise effectiveness evaluation for advertising initiatives
- Foursquare Graph: Engineers a graph-based platform that understands relationships between people, places, and their interactions, structuring contextual links to power location-driven understanding
- Pilgrim SDK: Delivers an SDK-based component enabling apps to understand user location for personalized experiences
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Foursquare
Quantilope
HQ: Germany
Website
- Description: Provider of an insights automation platform that connects quantitative and qualitative research for actionable consumer insights; an AI co-pilot (quinn) for advanced consumer research; shelf optimization to identify purchase preferences in-store or online; brand health tracking using metrics like Mental Availability and Mental Advantage; and satisfaction tracking to inform product or service improvements.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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MotiveMetrics
HQ: United States
Website
- Description: Provider of an AI, machine learning, and NLP-powered marketing platform that optimizes paid search by understanding audience motivations and aligning messaging to intent. Offers SmartMap for campaign structuring, SmartAd for scalable ad generation and optimization, SmartKeyword for keyword management, DataLab analytics, and Content Gap Analysis.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Sidecar
HQ: United States
Website
- Description: Provider of advanced e-commerce marketing technology enabling retailers to optimize cross-channel online shopping campaigns, powered by a state-of-the-art machine learning engine, data science and e-commerce expertise, and a massive volume of data.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Tripolis
HQ: The Netherlands
Website
- Description: Provider of email and martech solutions: Spotler Activate (CDP for personalized marketing), Spotler CRM (central marketing database for lead scoring, segmentation, reporting), Spotler Mail+ (integrated email campaigns), Spotler Leads (web tracking to identify and convert visitors), Spotler Engage (multi-channel customer service), and Spotler Activate Search (e-commerce search optimization).
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Feathr
HQ: United States
Website
- Description: Provider of a martech SaaS marketing automation platform for nonprofits, including charities and associations. Offers email marketing, display and social advertising campaigns, website analytics, landing pages and forms, nonprofit-specific templates and workflows, conversion tracking, and advanced reporting—all in one place.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Feathr company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Foursquare
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Foursquare
2.2 - Growth funds investing in similar companies to Foursquare
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4 - Top valuation comps for Foursquare
4.2 - Public trading comparable groups for Foursquare
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