Company profile: Cardlytics
1.1 - Company Overview
Company description
- Provider of purchase-based intelligence that analyzes bank transaction data to help brands understand consumer spending, deliver personalized offers via a native ad platform in banks' digital channels, measure campaign sales impact, and partner with financial institutions to run cash-back banking rewards programs that promote customer loyalty.
Products and services
- Banking Rewards Programs: Partners with financial institutions to operate bank-integrated rewards programs, offering cash-back on credit/debit card purchases to promote loyalty and deepen banking relationships across more than 1,500 institutions
- Purchase Intelligence: Analyzes transaction-level bank account data to produce granular insights into consumer spending patterns, enabling brands to understand and react to behavior trends using purchase-based intelligence
- Native Ad Platform: Delivers personalized, bank-channel native offers within financial institutions’ digital experiences, targeting ads by purchase history and measuring actual sales impact to verify campaign performance
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Cardlytics
Nectar
HQ: United Kingdom
Website
- Description: Provider of a loyalty card scheme for collecting and spending points by shopping.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Nectar company profile →
Perk Labs
HQ: Canada
Website
- Description: Provider of mobile ordering, contact-free payments, loyalty and delivery solutions via Perk Hero and Getit Technologies. Offers QR/NFC-enabled ordering and payment from a phone; a platform to order, pay and earn rewards via app or web; custom-branded loyalty apps; a payment portal with credit cards and recurring billing; QR-powered Digital Dine-in for restaurants; and a franchising program.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Untie Nots
HQ: France
Website
- Description: Provider of a cloud-based SaaS platform for AI- and ML-powered targeted loyalty in retail, enabling high-frequency retailers and wholesalers to automate the creation, execution, and measurement of hyper-personalized digital promotions. Offers challenge offers and campaigns, gamification, and an end-to-end rewards solution with data ingestion, personalization, reward management, and performance monitoring.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Untie Nots company profile →
Points
HQ: Canada
Website
- Description: Provider of loyalty currency management solutions and a loyalty commerce platform for top loyalty brands. Offerings include Loyalty Currency Retailing to purchase points or miles, Everyday Earn and Burn for real-time earning and redemption through merchant partners, and Get, Move, Keep solutions to buy, accelerate, gift, transfer, exchange, reinstate, and extend loyalty points or miles.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Points company profile →
Jigsaw Business Solutions
HQ: United Kingdom
Website
- Description: Provider of gift card program management services helping retailers launch, manage, and drive profitable gift card programs.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Jigsaw Business Solutions company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Cardlytics
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Cardlytics
2.2 - Growth funds investing in similar companies to Cardlytics
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4 - Top valuation comps for Cardlytics
4.2 - Public trading comparable groups for Cardlytics
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