Company profile: Forma.ai
1.1 - Company Overview
Company description
- Provider of a collective data model-driven sales compensation platform that automates plan design and execution, centralizing sales performance management across territories, quotas, and incentives. Offers analytics to optimize plans, AI-driven rule building, next-gen automation for exceptions, launches, and calculations, and tools to test changes and deploy instantly.
Products and services
- Plan and Deploy: End-to-end platform for engineering, optimizing, and deploying territories, quotas, and compensation plans on a single platform
- Next-gen Automation: Model-driven automation that handles period-end exceptions, launches plans, and calculates incentives, processing configuration changes instantly for rapid execution
- Automate Rule Building: AI-driven component that automates sales compensation rule construction, allowing changes to be configured through AI without manual input for faster plan updates
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Forma.ai
Allbound
HQ: United States
Website
- Description: Provider of a Partner Relationship Management platform that automates partner onboarding, training, co-marketing, deal registration, lead distribution, MDF, business planning, certifications, gamification, and reporting; with tools for partner engagement, journey planning, relationship insights via data visualization and BI connectors, partner marketing with co-branded assets, and streamlined partner co-selling.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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Gro
HQ: United States
Website
- Description: Provider of a digital sales platform for banks and credit unions to drive customer acquisition and growth. Offers Gro Account Opening, a mobile-first onboarding solution designed to onboard digital natives, helping institutions increase new customers and expand account portfolios.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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MySalesDrive
HQ: Germany
Website
- Description: Provider of the mySalesDrive.com software platform, the sales process optimisation tool for the managed print and office equipment sectors.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Top of Mind
HQ: United States
Website
- Description: Provider of customer relationship management and marketing automation software.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Spring
HQ: United States
Website
- Description: Provider of cloud-based, out-of-the-box mobile apps for medium to large field force operations, featuring Command Center for Big Data analytics and AI planning; CoachAI for real-time sales analytics and coaching in CPG; van sales with inventory, order processing and delivery; field merchandising tools; delivery management with route optimization, stock management and delivery confirmation; and SpringPay for cashless transactions.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Spring company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Forma.ai
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Forma.ai
2.2 - Growth funds investing in similar companies to Forma.ai
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4 - Top valuation comps for Forma.ai
4.2 - Public trading comparable groups for Forma.ai
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