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Company profile: NIQ

1.1 - Company Overview

NIQ Logo

NIQ

Headquarter: United States
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of consumer intelligence, measurement, and data analytics for retailers and consumer goods manufacturers, offering retail and consumer data platforms and solutions including the NielsenIQ Partner Network, On-Shelf Availability to minimize sales losses by identifying availability issues, Omnishopper cross-channel shopper tracking, and BASES Neuro EEG packaging testing, supported by cookies/other tracking technologies and Privacy by Design.

Products and services

  • Omnishopper: An omnichannel data partner that tracks shopper behavior across channels, enabling businesses to develop tailored retail strategies
  • BASES Neuro: An EEG-based research product that tests nonconscious reactions to packaging, helping gauge consumer perceptions and decisions
  • On-Shelf Availability solution: A retail-grade technology that helps manufacturers and retailers minimize sales losses by identifying product availability issues

Key contacts

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Financial details

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1.2 - Competitors and similar companies to NIQ

HeadsUp Logo

HeadsUp

HQ: United States Website
  • Description: Provider of lead and account scoring solutions requiring no code or SQL.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full HeadsUp company profile →
Talenthouse Logo

Talenthouse

HQ: United Kingdom Website
  • Description: Provider of a technology platform that unites Talenthouse, EyeEm, Ello, Zooppa, Jovoto, Untitled, Media Foundry, and Creative Commission to source, ideate, and execute high-quality digital content for global brands. Leverages a global creative community across design, video, photo, illustration, game development, AR/VR, and Web3 to deliver marketing, entertainment, and commerce content, with content rights monetized via subsidiary Coolabi.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Talenthouse company profile →
Moment Logo

Moment

HQ: United States Website
  • Description: Provider of a social Web platform that scans social media to intelligently and automatically gather, match, and present associated photos, videos, and tweets relevant to a user's shared experiences, enabling people to view their personal experiences through others' eyes.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Moment company profile →
Adaptiv Logo

Adaptiv

HQ: United States Website
  • Description: Provider of marketing intelligence and cross-platform data automation for Mobile, VR/AR and IoT, coordinating digital marketing and operations. Offers a growing library of integrations to manage cross-platform and cross-channel campaigns with little to zero engineering assistance.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Adaptiv company profile →
OptiMine Logo

OptiMine

HQ: United States Website
  • Description: Provider of agile marketing measurement and optimization solutions, including OptiMine INSIGHT for privacy-safe attribution across digital and traditional channels with online and offline conversions; OptiMine INSPIRE for real-time scenario planning of spend and performance; OptiMine INTENT for AI-driven marketing mix modeling and budget optimization; and an Agency Partner Program leveraging its analytics platform.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full OptiMine company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for NIQ

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Buyer group 1: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to NIQ

2.2 - Growth funds investing in similar companies to NIQ

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4 - Top valuation comps for NIQ

4.2 - Public trading comparable groups for NIQ

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4.3 - M&A Transactions similar to NIQ

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About NIQ

What does NIQ do?

NIQ is a provider of consumer intelligence, measurement, and data analytics for retailers and consumer goods manufacturers, offering retail and consumer data platforms and solutions including the NielsenIQ Partner Network, On-Shelf Availability to minimize sales losses by identifying availability issues, Omnishopper cross-channel shopper tracking, and BASES Neuro EEG packaging testing, supported by cookies/other tracking technologies and Privacy by Design.

Who are NIQ's competitors?

NIQ's competitors and similar companies include HeadsUp, Talenthouse, Moment, Adaptiv, and OptiMine.

Where is NIQ headquartered?

NIQ is headquartered in United States.

How many employees does NIQ have?

NIQ has 1,000 employees 🔒.

When was NIQ founded?

NIQ was founded in 2010 🔒.

What sector and industry vertical is NIQ in?

NIQ is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for NIQ

Who are the top strategic acquirers in NIQ's sector and industry

Top strategic M&A buyers and acquirers in NIQ's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for NIQ?

Top strategic M&A buyers groups and sectors for NIQ include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in NIQ's sector and industry vertical

Which are the top PE firms investing in NIQ's sector and industry vertical?

Top PE firms investing in NIQ's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in NIQ's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in NIQ's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in NIQ's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to NIQ include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in NIQ's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for NIQ?

The key public trading comparables and valuation benchmarks for NIQ include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for NIQ for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for NIQ with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in NIQ's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for NIQ with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in NIQ's' sector and industry vertical?

Access recent funding rounds and capital raises in NIQ's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

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