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Company profile: Haus

1.1 - Company Overview

Haus Logo

Haus

Headquarter: United States
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of a marketing science platform enabling brands to run geo-experiments and measure the incrementality of marketing investments based on real business outcomes. Offerings include GeoLift for regional test/control setup, CustomerLift for ML-driven personalized retention and engagement, cross-channel A/B and incrementality testing, omnichannel measurement, and seasonal demand and promotions testing.

Products and services

  • GeoLift: Self-serve platform that configures regional test-and-control geo-experiments to measure marketing incrementality, enabling brands to quantify true business lift and optimize spend across defined geographies
  • Incrementality Testing: Test-and-control experiments that measure the incremental impact of marketing channels or tactics, isolating real business outcomes to guide effective allocation of marketing investments
  • Omnichannel Measurement: Integrated reporting that combines data from various sales channels to calculate total lift from marketing experiments, offering cross-channel visibility into incremental performance across platforms

Key contacts

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Financial details

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1.2 - Competitors and similar companies to Haus

Demandbase Logo

Demandbase

HQ: United States Website
  • Description: Provider of marketing engagement software that expands relationships with high-value accounts by orchestrating human connection at scale. Offers an AI-driven go-to-market platform integrating ABX, sales intelligence, B2B advertising, data, and personalization, plus multi-channel orchestration—combining CRM and marketing automation data to identify opportunities, coordinate sales and marketing, target in-market accounts, and deliver full-journey analytics.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Demandbase company profile →
SaaSFocus Logo

SaaSFocus

HQ: India Website
  • Description: Provider of customer-centric cloud services consulting, agile design and development, and process and technology consulting, with expertise in integration and customization of cloud-based applications such as Salesforce.com. Offers Salesforce Industry Clouds, Marketing Cloud, Revenue Cloud, Commerce Cloud, MuleSoft for integration, and Cognizant Intelligent Interactions to enhance agent productivity with chatbots and AI.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full SaaSFocus company profile →
ViralGains Logo

ViralGains

HQ: United States Website
  • Description: Provider of a marketing and advertising platform that helps brands discover, understand, and nurture customers by leveraging zero-party data via interactive ads, surveys, and audience building. Offerings include ViralGains Odyssey for interactive ads and customized messaging, Zero-Party Ads, Engagement Cards, VoiceAlike AI to scale audiences, Brand Lift Study, and real-time advanced reporting.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full ViralGains company profile →
Spendsetter Logo

Spendsetter

HQ: United States Website
  • Description: Provider of an advocacy marketing platform that helps brands nurture long-lasting relationships with their advocates and keep them engaged. Launched in 2007 as Moontoast and changed its name to Spendsetter in 2014.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Spendsetter company profile →
BrandMuscle Logo

BrandMuscle

HQ: United States Website
  • Description: Provider of integrated local and channel marketing platform and services that simplify and scale brand impact, including campaign compliance solutions with customizable templates and vendor integrations, fund and grant management, expert compliance review, custom creative development, and a brand-approved asset library with content management.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full BrandMuscle company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Haus

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Buyer group 1: ████████ ████████

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Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Haus

2.2 - Growth funds investing in similar companies to Haus

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4 - Top valuation comps for Haus

4.2 - Public trading comparable groups for Haus

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4.3 - M&A Transactions similar to Haus

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Haus

What does Haus do?

Haus is a provider of a marketing science platform enabling brands to run geo-experiments and measure the incrementality of marketing investments based on real business outcomes. Offerings include GeoLift for regional test/control setup, CustomerLift for ML-driven personalized retention and engagement, cross-channel A/B and incrementality testing, omnichannel measurement, and seasonal demand and promotions testing.

Who are Haus's competitors?

Haus's competitors and similar companies include Demandbase, SaaSFocus, ViralGains, Spendsetter, and BrandMuscle.

Where is Haus headquartered?

Haus is headquartered in United States.

How many employees does Haus have?

Haus has 1,000 employees 🔒.

When was Haus founded?

Haus was founded in 2010 🔒.

What sector and industry vertical is Haus in?

Haus is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Haus

Who are the top strategic acquirers in Haus's sector and industry

Top strategic M&A buyers and acquirers in Haus's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Haus?

Top strategic M&A buyers groups and sectors for Haus include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in Haus's sector and industry vertical

Which are the top PE firms investing in Haus's sector and industry vertical?

Top PE firms investing in Haus's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in Haus's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in Haus's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in Haus's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to Haus include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in Haus's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Haus?

The key public trading comparables and valuation benchmarks for Haus include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for Haus for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for Haus with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in Haus's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for Haus with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in Haus's' sector and industry vertical?

Access recent funding rounds and capital raises in Haus's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

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