Company profile: Knotch
1.1 - Company Overview
Company description
- Provider of customer journey intelligence that helps B2B and B2C marketers track the impact of every content asset across the audience journey to address the missing middle. Offerings include Knotch AIQ for generative, performance-driven content creation and optimization, PathwayIQ for first-party insights, Content Scoring, and the Pros & Content Community.
Products and services
- Content Scoring: An outcome-based product that evaluates content against business outcomes to guide the creation of high-performing content
- Knotch AIQ: An enterprise-grade generative AI platform that optimizes and architects content using performance data, enabling rewriting, atomization, creation, tagging, and performance prediction
- PathwayIQ: An industrial-grade system that collects first-party data, offering insights into content characteristics, engagement, and audience sentiment
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Knotch
AdPortal
HQ: United States
Website
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- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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Numerator
HQ: United States
Website
- Description: Provider of market intelligence that unifies omnichannel marketing, merchandising and sales data to link what people buy to the reasons and influences behind their purchases for brand, retail and agency clients. Offers data feeds: panel shopping data from over 1M households, static panel metrics for BI, TruView metrics for market share analysis, and detailed promotional activity data.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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IMImobile
HQ: United Kingdom
Website
- Description: Provider of cloud communications software and solutions that enable companies to use mobile and digital technologies to improve and automate customer experience and engagement. Its cloud platform manages over 42 billion messages and 44 billion commerce transactions annually. Offers Webex Connect, Webex Campaign, Webex Engage, and Webex Notify for omnichannel automation, marketing, live chat, and notifications.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
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FluxLoop
HQ: Norway
Website
- Description: Provider of analytics solutions for mobility, retail, smart city, and smart ship sectors, designed to help increase revenue and achieve organizational goals.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
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Revana
HQ: United States
Website
- Description: Provider of technology-enabled integrated sales and marketing solutions for digital demand generation, lead nurturing and qualification, customer acquisition, growth through cross-sell/up-sell and account management, retention and loyalty, sales advisory services, and advanced customer journey analytics to drive revenue.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Revana company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Knotch
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Knotch
2.2 - Growth funds investing in similar companies to Knotch
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4 - Top valuation comps for Knotch
4.2 - Public trading comparable groups for Knotch
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