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Company profile: Nogin

1.1 - Company Overview

Nogin Logo

Nogin

Headquarter: United States
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of an intelligent commerce platform for D2C brands, offering AI-powered customer segmentation, algorithmic merchandising, and automated campaign optimization. Solutions include edge delivery technology to boost site speed and efficiency, expert services for fractional e-commerce support, and a photo and video studio for digital storytelling.

Products and services

  • Intelligent Commerce: A cloud-based platform delivering AI-powered customer segmentation, algorithmic merchandising, and automated campaign optimization for D2C brands, enabling predictable profitability and exponential growth
  • Expert Services: Access to e-commerce experts for fractional support across disciplines, supplying targeted assistance without internal team expansion
  • Nogin Edge Delivery: A global-scale technology that enhances e-commerce site speed and efficiency through edge delivery networks and smart caching, boosting performance for D2C brands

Key contacts

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Financial details

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1.2 - Competitors and similar companies to Nogin

Distribion Logo

Distribion

HQ: United States Website
  • Description: Provider of web-based marketing solution software that enables marketers to manage the complex needs of distributed marketing organizations through a single integrated platform, empowering producers and franchises with dynamic customization of corporate collateral.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Distribion company profile →
SiteSpect Logo

SiteSpect

HQ: United States Website
  • Description: Provider of a web and mobile optimization platform that lets marketers improve conversion and engagement via A/B and multivariate testing, client-side and server-side testing (with feature flagging), supporting SPA frameworks with minimal performance impact, plus a dashboard and analytics for segmentation, reporting, alerts, updates, and KPI measurement.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full SiteSpect company profile →
BriefYourMarket Logo

BriefYourMarket

HQ: United Kingdom Website
  • Description: Provider of an all-in-one multi-channel marketing platform for the property sector, integrated with major CRMs. Offers email, automation, SMS, print, surveys, and reporting, plus tools like BoostYourMarket to identify buyers, vendors, landlords, and tenants; Digi-Val for lead generation via property value estimates; Portal Lead Responder; E-Zines featuring listings; and Auto 20/20 for automated print campaigns.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full BriefYourMarket company profile →
Ready Group Logo

Ready Group

HQ: United States Website
  • Description: Provider of strategic marketing solutions to automotive retailers, distributors, and manufacturers, focused solely on the automotive industry. Known for driving measurable results for more than 23 years, with expertise aligned to unleash the shear power of AutoAlert data.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Ready Group company profile →
Tinyclues Logo

Tinyclues

HQ: France Website
  • Description: Provider of a solution that allows brands to scale their customer marketing by predicting unexpressed customer demand.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Tinyclues company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Nogin

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Buyer group 1: ████████ ████████

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Buyer group 2: ████████ ████████

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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Nogin

2.2 - Growth funds investing in similar companies to Nogin

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4 - Top valuation comps for Nogin

4.2 - Public trading comparable groups for Nogin

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4.3 - M&A Transactions similar to Nogin

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Nogin

What does Nogin do?

Nogin is a provider of an intelligent commerce platform for D2C brands, offering AI-powered customer segmentation, algorithmic merchandising, and automated campaign optimization. Solutions include edge delivery technology to boost site speed and efficiency, expert services for fractional e-commerce support, and a photo and video studio for digital storytelling.

Who are Nogin's competitors?

Nogin's competitors and similar companies include Distribion, SiteSpect, BriefYourMarket, Ready Group, and Tinyclues.

Where is Nogin headquartered?

Nogin is headquartered in United States.

How many employees does Nogin have?

Nogin has 1,000 employees 🔒.

When was Nogin founded?

Nogin was founded in 2010 🔒.

What sector and industry vertical is Nogin in?

Nogin is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Nogin

Who are the top strategic acquirers in Nogin's sector and industry

Top strategic M&A buyers and acquirers in Nogin's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Nogin?

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Financial Investors investing in Nogin's sector and industry vertical

Which are the top PE firms investing in Nogin's sector and industry vertical?

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Who are the top buyout funds acquiring in Nogin's sector and industry vertical?

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Who are the top growth equity funds investing in companies in Nogin's sector and industry vertical?

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Valuation benchmarks of companies in Nogin's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Nogin?

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Which are the key trading comparable groups for Nogin for public valuation benchmarks?

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What are recent M&A transactions in Nogin's sector and industry vertical?

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What are recent capital raises and funding rounds in Nogin's' sector and industry vertical?

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