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Company profile: FitOn

1.1 - Company Overview

FitOn Logo

FitOn

Headquarter: United States
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of a digital wellness platform focused on driving health outcomes for its 12M+ consumer, employee, and health plan participant members.

Products and services

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Key contacts

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Financial details

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1.2 - Competitors and similar companies to FitOn

Pilates Metrics Logo

Pilates Metrics

HQ: United States Website
  • Description: Provider of software for Pilates instructors to track, chart, and share client progress.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Pilates Metrics company profile →
EZFacility Logo

EZFacility

HQ: United States Website
  • Description: Provider of web-based scheduling, billing, member management, and reporting tools for gyms, health clubs, and sports facilities. Offerings include club and facility management software, league and trainer scheduling, point of sale, a branded mobile app, and EZPayments for PCI-compliant payment processing with automated billing and real-time online or in-person payments.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full EZFacility company profile →
Healthy Directions Logo

Healthy Directions

HQ: United States Website
  • Description: Provider of natural health guidance and dietary supplements, including vitamins tailored to diverse needs; Trilane skincare with olive-based squalane; Instaflex pain relief cream with hyper-oxygenated oil and menthol; Digestive Enzyme Advantage; Omega VitaliSEA with deep-sea nutrients; and Ashwabright Stress & Mood featuring KSM-66 ashwagandha.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Healthy Directions company profile →
Zen Planner Logo

Zen Planner

HQ: United States Website
  • Description: Provider of all-in-one fitness business software, including member management, integrated payment processing and automated billing, class and appointment scheduling, staff management and payroll, website and marketing tools, reporting and analytics, staff/member apps, automations, marketing integrations, and advanced workout tracking.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Zen Planner company profile →
BurnThis Logo

BurnThis

HQ: United States Website
  • Description: Provider of a smartphone application that combines cutting-edge photo sharing tools with an active social network to create a fitness super community, inspiring and pushing users to be their healthiest, most fit selves, with millions of in-app activities per month.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full BurnThis company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for FitOn

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Buyer group 1: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to FitOn

2.2 - Growth funds investing in similar companies to FitOn

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4 - Top valuation comps for FitOn

4.2 - Public trading comparable groups for FitOn

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4.3 - M&A Transactions similar to FitOn

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About FitOn

What does FitOn do?

FitOn is a provider of a digital wellness platform focused on driving health outcomes for its 12M+ consumer, employee, and health plan participant members.

Who are FitOn's competitors?

FitOn's competitors and similar companies include Pilates Metrics, EZFacility, Healthy Directions, Zen Planner, and BurnThis.

Where is FitOn headquartered?

FitOn is headquartered in United States.

How many employees does FitOn have?

FitOn has 1,000 employees 🔒.

When was FitOn founded?

FitOn was founded in 2010 🔒.

What sector and industry vertical is FitOn in?

FitOn is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for FitOn

Who are the top strategic acquirers in FitOn's sector and industry

Top strategic M&A buyers and acquirers in FitOn's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for FitOn?

Top strategic M&A buyers groups and sectors for FitOn include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in FitOn's sector and industry vertical

Which are the top PE firms investing in FitOn's sector and industry vertical?

Top PE firms investing in FitOn's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in FitOn's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in FitOn's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in FitOn's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to FitOn include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in FitOn's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for FitOn?

The key public trading comparables and valuation benchmarks for FitOn include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for FitOn for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for FitOn with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in FitOn's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for FitOn with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in FitOn's' sector and industry vertical?

Access recent funding rounds and capital raises in FitOn's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

Ready to Find the Right Buyers?

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