Company profile: Habito
1.1 - Company Overview
Company description
- Provider of digital mortgage brokerage services offering free mortgage guidance and online applications, Mortgage in Principle certificates without a credit check, and remortgaging support with advice on staying with or switching lenders. Also offers Habito Plus, a comprehensive home-buying service with property survey, legal work, and a personal customer success expert, starting from £2,000.
Products and services
- Mortgage Advice and Application Service: Delivers online guidance on selecting a mortgage and assists with completing the application process at no cost
- Remortgaging Services: Offers digital assistance to switch mortgage deals to potentially save money, including advice on whether to stay with your current lender or switch
- Habito Plus: Supplies a comprehensive home-buying service combining property survey, legal work, and a personal customer success expert, with pricing starting from £2,000
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Habito
Demyst
HQ: United States
Website
- Description: Provider of tools for integrating external data into enterprise systems for use in compliance, risk, and customer processes, helping financial institutions harness the explosive growth of data to serve more customers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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MyBankTracker
HQ: United States
Website
- Description: Provider of an independent personal finance website that helps consumers make smarter banking and money decisions by delivering accurate, transparent, and consistent banking information.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full MyBankTracker company profile →
International Personal Finance
HQ: United Kingdom
Website
- Description: Provider of international home credit and digital loans, offering unsecured consumer credit to underserved customers across nine markets; insurance products (home, medical, life); home credit in Poland, the Czech Republic, Hungary, Romania and Mexico via the Provident brand; and digital lending in Spain, Australia, Mexico, Poland, Lithuania, Finland, Latvia and the Czech Republic.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
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LowestRates
HQ: Canada
Website
- Description: Provider of a free, independent fintech platform that lets users compare rates for auto and home insurance (with travel insurance comparisons via RATESDOTCA), mortgages, loans, and credit cards in Canada, aggregating quotes from 50+ banks, brokers, and insurers to help people find the best deals and save time and money.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Zmarta
HQ: Sweden
Website
- Description: Provider of loan and insurance brokerage services, enabling comparison and application for personal, mortgage, and business loans, and comparison and purchase of car, home, and life insurance from multiple providers. Also offers electricity price and contract comparison, and business support to find loans, credit, and insurance solutions.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Zmarta company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Habito
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Habito
2.2 - Growth funds investing in similar companies to Habito
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4 - Top valuation comps for Habito
4.2 - Public trading comparable groups for Habito
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