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Company profile: Permutive

1.1 - Company Overview

Permutive Logo

Permutive

Headquarter: United Kingdom
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of an audience platform for advertisers and publishers to collect, model, analyze, and activate cohorts in real time without third-party cookies, ensuring data privacy. Offers Permutive Vaults for secure on-domain audience matching, real-time reporting for campaign analysis and optimization, and real-time integrations with partners for seamless audience targeting across publishers.

Products and services

  • Audience Platform: A privacy-preserving system for advertisers and publishers to collect, model, analyze audience data in real time without third-party cookies, plan, build, and activate cohorts while keeping data safe
  • Real-time Reporting: A real-time capability that delivers live campaign analysis, pre- and post-campaign reporting, and mid-campaign optimization to enhance inventory value and advertiser outcomes
  • Permutive Vaults: A secure system for publishers to match audiences with advertisers on their domain, protecting against data exposure

Key contacts

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Financial details

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1.2 - Competitors and similar companies to Permutive

Grasp Logo

Grasp

HQ: France Website
  • Description: Provider of the only solution dedicated entirely to digital media operational excellence and compliance, with a distinct preventive approach.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Grasp company profile →
Videostrip Logo

Videostrip

HQ: The Netherlands Website
  • Description: Provider of video advertising solutions specializing in transcoding video commercials into expendable video banners and operating a network of video sites serving the video advertising market. Its video websites are pre-connected to the Videostrip advertisement technique, saving implementation time.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Videostrip company profile →
KlausTech Logo

KlausTech

HQ: United States Website
  • Description: Provider of digital marketing technology, licensing, and related solutions and services.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full KlausTech company profile →
AdColony Logo

AdColony

HQ: United States Website
  • Description: Provider of a mobile video ad network featuring proprietary Instant-Play technology that delivers full-screen HD video ads instantly across iOS and Android apps; works with Fortune 500 brands and more than half of the top-grossing publishers in the App Store.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full AdColony company profile →
Crealytics Logo

Crealytics

HQ: Germany Website
  • Description: Provider of eCommerce performance marketing solutions: iCLV measurement and media activation combining incrementality tests, marketing mix modeling and multi-touch attribution; iCLV marketing platform using first-party transaction and CRM data with predictive intelligence to optimize AI-based bidding on Google and Meta; consulting for KPI and budgeting transformation; paid media agency execution; and opportunity audits.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Crealytics company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Permutive

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Buyer group 1: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Permutive

2.2 - Growth funds investing in similar companies to Permutive

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4 - Top valuation comps for Permutive

4.2 - Public trading comparable groups for Permutive

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4.3 - M&A Transactions similar to Permutive

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Permutive

What does Permutive do?

Permutive is a provider of an audience platform for advertisers and publishers to collect, model, analyze, and activate cohorts in real time without third-party cookies, ensuring data privacy. Offers Permutive Vaults for secure on-domain audience matching, real-time reporting for campaign analysis and optimization, and real-time integrations with partners for seamless audience targeting across publishers.

Who are Permutive's competitors?

Permutive's competitors and similar companies include Grasp, Videostrip, KlausTech, AdColony, and Crealytics.

Where is Permutive headquartered?

Permutive is headquartered in United Kingdom.

How many employees does Permutive have?

Permutive has 1,000 employees 🔒.

When was Permutive founded?

Permutive was founded in 2010 🔒.

What sector and industry vertical is Permutive in?

Permutive is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Permutive

Who are the top strategic acquirers in Permutive's sector and industry

Top strategic M&A buyers and acquirers in Permutive's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Permutive?

Top strategic M&A buyers groups and sectors for Permutive include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in Permutive's sector and industry vertical

Which are the top PE firms investing in Permutive's sector and industry vertical?

Top PE firms investing in Permutive's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in Permutive's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in Permutive's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in Permutive's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to Permutive include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in Permutive's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Permutive?

The key public trading comparables and valuation benchmarks for Permutive include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for Permutive for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for Permutive with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in Permutive's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for Permutive with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in Permutive's' sector and industry vertical?

Access recent funding rounds and capital raises in Permutive's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

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