Company profile: Mytraffic
1.1 - Company Overview
Company description
- Provider of location and traffic data software offering location insights, performance tracking, marketing activation, expansion analysis, network performance monitoring, and rent negotiation. Solutions assess footfall and visitor origins with real-time data, benchmark competitors, optimize networks, compare stores across countries, and support data-driven decisions and ROI measurement with neutral, unbiased data.
Products and services
- Performance Tracking: Architects asset monitoring over time, enabling internal and competitor comparisons and supporting rigorous data-driven decision-making (data-driven)
- Network Performance Monitoring: Engineers optimization of existing networks and monitors results, comparing stores across different countries and benchmarking with competitors (cross-country)
- Location Insights: Delivers real-time assessments of location potential by comparing footfall in key locations and pinpointing strengths and weaknesses using real-time data (real-time)
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Mytraffic
Locately
HQ: United States
Website
- Description: Provider of location analytics software that analyzes semi-continuous GPS data from mobile phones and combines GPS signals with mobile surveys to understand how consumers make decisions, what they do, and how they shop.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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Stambia
HQ: United States
Website
- Description: Provider of agile, flexible data integration software and services that accelerate digital transformation and reduce costs across ETL, EAI, streaming, API, and data hub projects. Offerings include an ETL/ELT platform to collect, transform, and unify data; cloud data migration; Big Data/NoSQL management; no-code API/microservices exposure; BI data aggregation; and Data Hub/EAI/ESB architectures.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Adarga
HQ: United Kingdom
Website
- Description: Provider of AI platforms and services that analyze large volumes of unstructured in-house and open-source data to surface threat and opportunity signals. Offerings include Adarga Vantage for Defence, National Security and Commercial sectors, the Adarga Knowledge Platform processing 75+ languages with 35+ machine learning models, and Adarga Labs for agile AI experimentation and delivery.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
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Omniture
HQ: United States
Website
- Description: Provider of online marketing and web analytics solutions, offering advanced analytics and segmentation (SiteCatalyst, Discover, Data Warehouse), search marketing (SearchCenter), optimization and advanced testing and targeting (Offermatica, TouchClarity), and a marketing integration platform (Genesis) to help clients manage and enhance business initiatives.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
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Cloudmeter
HQ: United States
Website
- Description: Provider of solutions that transform real-time network data into actionable information for IT and business users, helping organizations understand and optimize end users' experiences, using ultralight agents that passively mine Big Data streams generated by web applications; products include Cloudmeter Insight and Cloudmeter Stream.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Mytraffic
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Mytraffic
2.2 - Growth funds investing in similar companies to Mytraffic
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4 - Top valuation comps for Mytraffic
4.2 - Public trading comparable groups for Mytraffic
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