Company profile: GfK
1.1 - Company Overview
Company description
- Provider of market research and AI-powered market intelligence in Germany, offering gfknewron for data-driven insights, Brand Architect to evaluate brand performance, Campaign Amplifier to optimize campaigns and marketing spend, media measurement solutions to track cross-channel consumption, and consulting on consumer insights and market dynamics.
Products and services
- Media Measurement Solutions: Cross-channel technologies and methods to track media consumption across channels and devices, helping optimize marketing and advertising efforts
- Gfknewron: Enterprise-grade platform delivering data-driven business intelligence, enabling organizations to interpret market, consumer, and brand data for precise strategic decision-making
- GfK Brand Architect: Analytics-driven tool that helps understand and evaluate brand performance to drive sales volume and brand premium
Key contacts
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Financial details
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1.2 - Competitors and similar companies to GfK
Craft
HQ: United States
Website
- Description: Provider of a supplier intelligence platform for supply chain and procurement professionals to discover, evaluate, and monitor suppliers. Offers supplier intelligence with risk assessments and comparisons, supplier and supply chain risk management to identify dependencies and disruptions, and cybersecurity risk scoring and insights to protect systems.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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FlightStats
HQ: United States
Website
- Description: Provider of smart data and advanced analytics for global flight tracking and travel planning. Offers global flight status, flight monitoring and messaging, airport information, a real-time flight tracker, airport conditions, historical flight status, customizable flight alerts, on-time performance reviews, and a global aircraft emissions monitor for travelers and travel technology companies.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
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Dalia Research
HQ: United States
Website
- Description: Provider of technology to reach people worldwide through mobile devices and of cutting-edge research to understand the needs, desires, and preferences of people around the world; Dalia’s research technology was acquired by PureSpectrum in May 2022.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Second Measure
HQ: United States
Website
- Description: Provider of consumer transaction data analytics using billions of anonymized purchases to answer real-time questions on company performance and consumer behavior. Offers a platform to explore transaction data; daily tracking of thousands of public and private companies; data enrichment, normalization, and visualization; and specialized analyses including subscription meals and partnership impact.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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View full Second Measure company profile →
Geneanet
HQ: France
Website
- Description: Provider of a collaborative French genealogy platform offering free family tree building and access to over 30 billion records from more than 80 countries, supported by a volunteer community.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Geneanet company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for GfK
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to GfK
2.2 - Growth funds investing in similar companies to GfK
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4 - Top valuation comps for GfK
4.2 - Public trading comparable groups for GfK
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