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Company profile: Latana

1.1 - Company Overview

Latana Logo

Latana

Headquarter: Germany
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of brand tracking and market insight services using advanced data science, offering monthly updates on brand performance and analyses of market size, purchase drivers, brand awareness, brand understanding, and brand perception to deliver reliable, accurate brand insights.

Products and services

  • Brand Tracking Service: A data-science-driven service delivering monthly updates on brand performance across key metrics to understand the impact of marketing strategies, supporting reliable, accurate brand insight at monthly cadence
  • Brand Perception Analysis: A longitudinal assessment that measures sentiments towards a brand and tracks changes over time, essential for brand marketing, focusing on sentiment levels and their evolution across periods
  • Brand Awareness Tracking: A recognition-based measurement that assesses the number of people who recognize a brand, crucial for evaluating marketing effectiveness

Key contacts

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Financial details

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1.2 - Competitors and similar companies to Latana

LivePerson Logo

LivePerson

HQ: United States Website
  • Description: Provider of conversational commerce and real-time intelligent customer engagement solutions, including the Conversational Cloud for digital messaging with integrated AI, Conversational Intelligence analytics, generative AI for automated responses and agent assistance, and omnichannel communication connecting voice and messaging to orchestrate humans and AI at scale.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full LivePerson company profile →
Averail Logo

Averail

HQ: United States Website
  • Description: Provider of cloud-based secure mobile content solutions for enterprises, enabling mobile employees to access, manage, and share business documents via Averail Access while preserving IT control.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Averail company profile →
Affiliate Window Logo

Affiliate Window

HQ: United Kingdom Website
  • Description: Provider of the UK's leading performance marketing network, with resources such as mobile stats and event photos.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Affiliate Window company profile →
Netquest Logo

Netquest

HQ: Spain Website
  • Description: Provider of digital data collection, online panels, and advanced survey software in Europe, Latin America, the US, Spain, and Portugal.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Netquest company profile →
Fishbowl Logo

Fishbowl

HQ: United States Website
  • Description: Provider of one-to-one guest marketing products and services for the restaurant industry.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Fishbowl company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Latana

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Buyer group 1: ████████ ████████

●● companies
Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

●● companies
Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Latana

2.2 - Growth funds investing in similar companies to Latana

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4 - Top valuation comps for Latana

4.2 - Public trading comparable groups for Latana

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4.3 - M&A Transactions similar to Latana

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Latana

What does Latana do?

Latana is a provider of brand tracking and market insight services using advanced data science, offering monthly updates on brand performance and analyses of market size, purchase drivers, brand awareness, brand understanding, and brand perception to deliver reliable, accurate brand insights.

Who are Latana's competitors?

Latana's competitors and similar companies include LivePerson, Averail, Affiliate Window, Netquest, and Fishbowl.

Where is Latana headquartered?

Latana is headquartered in Germany.

How many employees does Latana have?

Latana has 1,000 employees 🔒.

When was Latana founded?

Latana was founded in 2010 🔒.

What sector and industry vertical is Latana in?

Latana is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Latana

Who are the top strategic acquirers in Latana's sector and industry

Top strategic M&A buyers and acquirers in Latana's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Latana?

Top strategic M&A buyers groups and sectors for Latana include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in Latana's sector and industry vertical

Which are the top PE firms investing in Latana's sector and industry vertical?

Top PE firms investing in Latana's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in Latana's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in Latana's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in Latana's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to Latana include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in Latana's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Latana?

The key public trading comparables and valuation benchmarks for Latana include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for Latana for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for Latana with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in Latana's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for Latana with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in Latana's' sector and industry vertical?

Access recent funding rounds and capital raises in Latana's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

Ready to Find the Right Buyers?

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