Company profile: Starcount
1.1 - Company Overview
Company description
- Provider of audience insight and targeting platforms and data-led services that combine consumer, social, and spending data without individual identifiers, including Starcount Connect, Spend Mapper (analysis of online/offline spend of 250k customers), customer data enrichment, cause-led segmentation, phygital journey design, and emotional loyalty insights.
Products and services
- Spend Mapper: A large-scale analytics platform that reveals actual spending habits across brands and competitors by analyzing over 250,000 customers, delivering insights into online and offline purchasing behavior
- Starcount Connect Platform: A privacy-preserving audience insight and targeting system that combines consumer datasets without individual identifiers, enabling media professionals to build, understand, and export audience data for targeting and activation
- Customer Data Enrichment: A behavioral-data-driven matching service that aligns a brand’s customer records with Starcount’s behavioral datasets to reveal motivations and spending behaviors, strengthening CRM and marketing strategies
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Starcount
Sparq
HQ: United States
Website
- Description: Provider of a mobile marketing platform that uses patented linking technology to optimize user experiences across mobile devices and apps, enabling users to buy, share, and consume products, services, and content anywhere and turning mobile users into customers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
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Pollfish
HQ: United States
Website
- Description: Provider of a real-time survey and market research platform powered by the largest distributed mobile consumer network and organic sampling via Random Device Engagement. Offers a DIY survey builder with A/B testing, templates, and advanced questionnaire logic; machine learning/AI fraud detection; rewarded surveys to monetize app traffic; and a mediation platform connecting apps to multiple survey providers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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TwitJump
HQ: United States
Website
- Description: Provider of web-based and iPhone social media search and analytics tools that work within the Twitter network, offering heavy filtering (e.g., DM filters), intelligent algorithms to prioritize content for wider reach, influencer discovery and connection, and tailored trend curation for corporations, SMBs, bloggers, and individual users.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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YouEye
HQ: United States
Website
- Description: Provider of a SaaS analytics and research platform that automates in-person interviews for digital products to collect insights, delivering automated reports on customer satisfaction, confusion, frustration, and more. Enables brands to analyze any customer consuming any content in any location, on any device, and measure reactions to marketing campaigns and mobile application interactions.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full YouEye company profile →
Octolis
HQ: France
Website
- Description: Provider of a SaaS platform to unify customer data and synchronize it with preferred tools. Features include master dataset creation with identity resolution and a universal data model; no-code, SQL, and scoring-based transformations; data warehouse centralization with real-time ingestion and built-in connectors; real-time sync via APIs/webhooks; and reporting/BI data feeds.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Octolis company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Starcount
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Starcount
2.2 - Growth funds investing in similar companies to Starcount
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4 - Top valuation comps for Starcount
4.2 - Public trading comparable groups for Starcount
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