Company profile: Aarki
1.1 - Company Overview
Company description
- Provider of AI-driven mobile app advertising solutions, delivering post-install performance at scale. Offers user acquisition and re-engagement with optimized creatives, a full-service marketing platform combining privacy-first engagement and creative execution for optimal RTB performance, and multi-objective bid optimization using data, machine learning, and insights into customer intent and usage habits to maximize quantified ROI.
Products and services
- Full-service Marketing Platform: A privacy-first platform that combines AI, data, and creative execution to deliver optimal RTB performance and post-install outcomes at scale across objectives to meet target ROI
- Multi-Objective Bid Optimization: A proprietary algorithm that leverages multiple dynamic variables to optimize bids on programmatic campaigns and maximize ROI across diverse marketing objectives
- User Acquisition: An ROI-quantified service for mobile publishers and brands, using data and machine learning with large customer reach to grow audiences and deliver post-install performance meeting target ROI
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Aarki
Tradelab
HQ: France
Website
- Description: Provider of an augmented programmatic purchasing platform that individualizes the algorithmic construction of purchasing decisions (optimization) and provides tailored data for targeting to advertisers and agencies; expert in verticalized media trading to enhance the efficiency and quality of real-time buying actions.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Mediasmart
HQ: Spain
Website
- Description: Provider of a self-serve mobile programmatic advertising platform focused on real-time optimization across smartphones and tablets, giving access to global mobile inventory and unique incremental metrics. Offers CTV Sync, DOOH with Audience Sync, impactful mobile ads, scalable omnichannel targeting across mobile, CTV and DOOH, and drive-to-store with incrementality using location insights and footfall measurement.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Mediasmart company profile →
MobPartner
HQ: France
Website
- Description: Provider of performance-based mobile advertising, helping advertisers acquire high-quality mobile users and providing publishers with expertise, guidance and technology to monetise global mobile traffic and maximise revenues consistently and long term.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full MobPartner company profile →
TVTY
HQ: United States
Website
- Description: Provider of real-time solutions that measure and strengthen TV advertising’s impact on digital and offline outcomes, enabling advertisers and agencies to measure effects on audience, website traffic, and online and offline sales, and make TV advertising measurable to unlock advertisers' full business potential.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full TVTY company profile →
Nativex
HQ: China
Website
- Description: Provider of global marketing solutions for advertisers and marketers, enabling ROI-driven growth across China and worldwide. Offerings include media strategy with top platforms (TikTok, Kwai, Meta, Google), a DSP processing 5B+ daily requests, media buying, global ad creatives, influencer marketing, and creative development with localization, A/B testing, and optimization.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Nativex company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Aarki
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Aarki
2.2 - Growth funds investing in similar companies to Aarki
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4 - Top valuation comps for Aarki
4.2 - Public trading comparable groups for Aarki
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