Company profile: Vidora
1.1 - Company Overview
Company description
- Provider of a no-code machine learning platform, Cortex, that automates the entire ML pipeline—from data wrangling and feature engineering to model selection—and delivers predictions to continually optimize conversions and engagement. Offers tools for next-best-action, real-time onsite decisioning, marketing decisioning, onsite personalization, and advanced segmentation.
Products and services
- Cortex: A no-code platform that automates the entire machine learning pipeline—data wrangling, feature engineering, model selection—delivering end-to-end automation to create hundreds of predictions optimizing conversions and engagement, reducing risk and cost
- Next-Best-Action: A value-based decisioning system that determines the optimal path for each user by incorporating the value of actions, enabling new customer interventions to drive improved outcomes
- Marketing Decisioning: Outbound-focused decisioning components that increase conversions and engagement across emails, push notifications, and other marketing channels by operationalizing predictions from Cortex
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Vidora
Refame
HQ: United States
Website
- Description: Provider of access to an exclusive influencer network of social media personalities with direct reach to 40 million people daily and nearly 4 billion impressions, empowering content creators to bridge users' brands and potential consumers, supported by a robust toolset for clients.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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MyBuys
HQ: United States
Website
- Description: Provider of cross-channel personalization solutions for retailers, helping marketers increase marketing effectiveness by learning individual shoppers' preferences and delivering coordinated recommendations and offers across e-commerce sites, email, and display.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Bealder
HQ: France
Website
- Description: Provider of beacon-based proximity marketing solutions for retail, venues, brands, and public spaces, offering a platform for real-time customer communication and route analysis with segmentation, campaign, analytics, and developer tools.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Locala
HQ: France
Website
- Description: Provider of solutions that drive consumers to stores and measure results, including LocalAudience to identify valuable customers in high-potential areas using mobility, intent, and purchase data; LocalActivation, an omnichannel platform to plan, activate, and optimize media across digital channels; and LocalAnalytics & LocalAttribution for performance and brand insights using a decade of consumer data expertise.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Salesfusion
HQ: United States
Website
- Description: Provider of marketing automation software that helps marketers attract new opportunities, convert them into customers, and nurture them into lifetime relationships. Integrates with more CRM vendors than any other marketing software package. Founded in 2007; headquartered in Atlanta, Georgia.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Salesfusion company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Vidora
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Vidora
2.2 - Growth funds investing in similar companies to Vidora
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4 - Top valuation comps for Vidora
4.2 - Public trading comparable groups for Vidora
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