Company profile: MYX Fitness
1.1 - Company Overview
Company description
- Provider of a science-backed, interactive in-home fitness platform delivering live and on-demand, trainer-led workouts and holistic cross-training (cardio, resistance, recovery) to the Myx Studio. Offers MYX II and MYX II Plus bikes with personalized heart rate-based training and metric tracking, a BODi membership for multi-profile access to classes, nutrition plans, and features like Scenic Rides and Newsy.
Products and services
- BODi Membership: Interactive subscription granting access to live and on-demand rides, cross-training, and workout programs, with support for up to five member profiles
- MYX II Plus: In-home bundle with stationary bike, heart rate monitor, weight set with kettlebell, stabilizer and exercise mats, foam roller, resistance band, enabling personalized heart rate-based training
- MYX II: Science-backed stationary bike delivering personalized heart rate-based training while tracking speed, cadence, and distance metrics
Key contacts
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Financial details
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1.2 - Competitors and similar companies to MYX Fitness
Tonal
HQ: United States
Website
- Description: Provider of a smart home gym using artificial intelligence and expert-led coaching for strength training. Manufactures and provides Tonal fitness training equipment installed on walls, offering personalized workouts and workout plans such as building muscles, balancing strength, and athletic.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Hydrow
HQ: United States
Website
- Description: Provider of connected indoor rowing machines and workout membership. Offers Hydrow Pro Rower with 22-inch rotating screen, Hydrow Wave Rower with 16-inch fixed screen for smaller spaces, and Hydrow Vista Rower with 27-inch curved, rotating screen for immersive and off-rower workouts. Provides All-Access Membership with 5,000+ rowing, yoga, and strength workouts and a 30-day Home Trial with the option for a full refund.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Hydrow company profile →
LadyBoss
HQ: United States
Website
- Description: Provider of a women's weight loss and support community delivering information, products, and services in fitness and nutrition to help women lose weight, regain confidence, improve overall quality of life, and change the health of their entire family tree.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Glofox
HQ: Ireland
Website
- Description: Provider of management software for class-based fitness studios and gyms, enabling owners to manage class schedules and bookings, online payments, check-ins, new leads, memberships, and member data via CRM. Includes a customizable branded app for member booking, community engagement, and purchases of memberships and retail items, plus tools for social media marketing.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Glofox company profile →
Tone It Up
HQ: United States
Website
- Description: Provider of an on-demand fitness app with workout videos (yoga, cardio, barre, boxing, kettlebell, strength), daily moves, new classes weekly, and guided meditations. Also offers plant-based protein powders, shakes, cookies and bars; collagen powders and creamers; plant-based gummies and capsules for digestion, stress, immune support and collagen synthesis; plus curated meal plans and recipes.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Tone It Up company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for MYX Fitness
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to MYX Fitness
2.2 - Growth funds investing in similar companies to MYX Fitness
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4 - Top valuation comps for MYX Fitness
4.2 - Public trading comparable groups for MYX Fitness
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