Company profile: Yahoo Advertising
1.1 - Company Overview
Company description
- Provider of advertising solutions for businesses and publisher solutions, including stack, plus apps, sites, platforms, Yahoo Sports, finance, fantasy, and mail.
Products and services
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Key contacts
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Financial details
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1.2 - Competitors and similar companies to Yahoo Advertising
Martini Media
HQ: United States
Website
- Description: Provider of a digital media and content platform enabling brands to engage influential audiences, offering creative ad units built for any device, custom research on affluent consumers (The Martini Report), influencer matching for luxury social campaigns (Affluencers), and advertising services including ad placement, tracking, branded content, and social media.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
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Equativ
HQ: France
Website
- Description: Provider of brand- and privacy-safe ad tech and digital marketplace solutions: SSP for publishers with global reach and premium demand access; integrated SSP + ad server for holistic yield and unified auctions; CTV packages enabling genre-based buying; a curation platform combining data and inventory insights; a progressive marketplace for ethical advertising; and enterprise advanced TV monetization for operators.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Equativ company profile →
Enreach
HQ: Denmark
Website
- Description: Provider of a first-party audience data management platform for digital publishers, integrating end-to-end audience-targeted campaign planning, optimization, and reporting. Enables publishers to create advertiser-relevant audiences by fusing behavior and semantec online data with market research data.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Enreach company profile →
Yieldex
HQ: United States
Website
- Description: Provider of digital ad forecasting, analytic pricing, and marketplace tools for publishers and advertisers, offering a cross-channel revenue and inventory management platform with analytics and forward-looking insights to help save time, close more deals, and increase revenue.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Yieldex company profile →
LiveRail
HQ: United States
Website
- Description: Provider of a monetization platform for video publishers, delivering video advertising technology solutions that enable premium publishers to sell video inventory across all devices. Used by major publishers, the platform handles over 7 billion monthly impressions.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full LiveRail company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Yahoo Advertising
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Yahoo Advertising
2.2 - Growth funds investing in similar companies to Yahoo Advertising
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4 - Top valuation comps for Yahoo Advertising
4.2 - Public trading comparable groups for Yahoo Advertising
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