Company profile: Tru Fragrance & Beauty
1.1 - Company Overview
Company description
- Provider of fragrance and beauty brand design, marketing and production, plus strategic retail partnerships advisory and execution; emerging brand support across sales, marketing, supply chain and financial modeling; in-house ideation, product development, sourcing and creative; bespoke growth strategies; brand creation and IP development; and production, inventory, fulfillment, sourcing and quality control.
Products and services
- Production and Supply Chain Management: Delivers enterprise-grade oversight of production, inventory forecasting, storage, fulfillment, sourcing, and quality control for fragrance and beauty brand operations
- Brand Creation and Design: Architects custom-engineered fragrance and beauty brands, delivering product innovation and intellectual property development to create distinctive, consumer-connected identities
- Strategic Retail Partnerships: Supplies data-driven advisory and executional support to retailers, including product offerings, goal alignment, and business model development for fragrance and beauty categories
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Tru Fragrance & Beauty
L'Occitane
HQ: Switzerland
Website
- Description: Provider of natural cosmetics and well-being products, manufacturing, retailing, and developing brands including L'OCCITANE en Provence (skincare, body care, fragrances inspired by Provence), Melvita (organic skincare and haircare), Erborian (Korean skincare with French luxury), L'OCCITANE au Brésil (Brazil-inspired beauty), LimeLife by Alcone (professional makeup), and L'OCCITANE SPA (spa treatments in 90+ locations).
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Brooklyn Soap
HQ: Germany
Website
- Description: Provider of natural, organic grooming products, operating as a manufacturing company.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Brooklyn Soap company profile →
Peace Out Skincare
HQ: United States
Website
- Description: Provider of skincare products sold online and in locations worldwide, combining active ingredients with innovative technology. Offerings include microneedling anti-wrinkle patches, dark spot patches, acne pimple patches, acne serums to control oil and inflammation, a pore perfecting stick to minimize pores, and a retinol eye stick to reduce fine lines.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Peace Out Skincare company profile →
Colgate-Palmolive
HQ: United States
Website
- Description: Provider of oral, personal and home care and pet nutrition products marketed in over 200 countries and territories, including Colgate toothpaste, Palmolive soap, Hill's pet food, Fabuloso all-purpose cleaners, Suavitel fabric conditioners, and EltaMD skincare.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Colgate-Palmolive company profile →
CleanWell
HQ: United States
Website
- Description: Provider of botanical disinfectants that kill 99.9% of germs without harsh chemicals; developed CleanWell to eliminate germs botanically.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full CleanWell company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Tru Fragrance & Beauty
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Tru Fragrance & Beauty
2.2 - Growth funds investing in similar companies to Tru Fragrance & Beauty
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4 - Top valuation comps for Tru Fragrance & Beauty
4.2 - Public trading comparable groups for Tru Fragrance & Beauty
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