Company profile: Starfire Direct
1.1 - Company Overview
Company description
- Provider of hearth and fire products, including fire pits, fire glass, ceramic fiber fire pit logs, and media for fire pits and fireplaces (lava rock, glass, decorative elements), plus outdoor patio furniture such as club chairs, loveseats, rocking chairs, and sectionals. Founded in 2007 and based in Southern California, serving residential and commercial clients worldwide.
Products and services
- Fire Glass: Starfire Direct supplies performance-enhancing glass media engineered to elevate the aesthetic and performance of fire features for residential and commercial installations across global markets
- Fire Pit Media: Starfire Direct delivers multi-material fire pit media - lava rock, glass, and ceramic logs - designed to enhance flame presentation and improve heat distribution in fire pits
- Fire Pits: Starfire Direct offers outdoor-rated options, including the Moreno Gravity Copper Fire Pit Collection, which combines concrete and copper construction specifically for outdoor use in varied settings
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Starfire Direct
Bluline
HQ: United States
Website
- Description: Provider of water coolers and filtration solutions, offering sleek and economical floor-standing and countertop units with hot, cold, and ambient water options, microprocessor controls, smart drip trays, built-in cup holders, LED indicators, and adjustable temperatures. Provides 3 or 4-stage reverse osmosis filtration reducing chlorine, lead, and other contaminants, plus an auto-ship replacement filter service.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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ACR Heat Products
HQ: United Kingdom
Website
- Description: Provider of woodburning, multifuel, gas, and electric stoves, with in-house design and manufacturing.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full ACR Heat Products company profile →
Primus
HQ: Sweden
Website
- Description: Provider of outdoor camping stoves, cookware, drinkware, and accessories, manufacturing and supplying a wide range of products and offering repair services.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Primus company profile →
Pumpkin Masters
HQ: United States
Website
- Description: Provider of pumpkin carving kits, patterns, and a selfie-to-Jack-O'-Lantern app for Halloween fun.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Pumpkin Masters company profile →
William Edwards
HQ: United Kingdom
Website
- Description: Provider of fine bone chinaware, specializing in design and manufacture for luxury hospitality and retail clients worldwide.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full William Edwards company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Starfire Direct
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Starfire Direct
2.2 - Growth funds investing in similar companies to Starfire Direct
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4 - Top valuation comps for Starfire Direct
4.2 - Public trading comparable groups for Starfire Direct
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