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Company profile: Starfire Direct

1.1 - Company Overview

Starfire Direct Logo

Starfire Direct

Headquarter: United States
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of hearth and fire products, including fire pits, fire glass, ceramic fiber fire pit logs, and media for fire pits and fireplaces (lava rock, glass, decorative elements), plus outdoor patio furniture such as club chairs, loveseats, rocking chairs, and sectionals. Founded in 2007 and based in Southern California, serving residential and commercial clients worldwide.

Products and services

  • Fire Glass: Starfire Direct supplies performance-enhancing glass media engineered to elevate the aesthetic and performance of fire features for residential and commercial installations across global markets
  • Fire Pit Media: Starfire Direct delivers multi-material fire pit media - lava rock, glass, and ceramic logs - designed to enhance flame presentation and improve heat distribution in fire pits
  • Fire Pits: Starfire Direct offers outdoor-rated options, including the Moreno Gravity Copper Fire Pit Collection, which combines concrete and copper construction specifically for outdoor use in varied settings

Key contacts

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Financial details

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1.2 - Competitors and similar companies to Starfire Direct

Bluline Logo

Bluline

HQ: United States Website
  • Description: Provider of water coolers and filtration solutions, offering sleek and economical floor-standing and countertop units with hot, cold, and ambient water options, microprocessor controls, smart drip trays, built-in cup holders, LED indicators, and adjustable temperatures. Provides 3 or 4-stage reverse osmosis filtration reducing chlorine, lead, and other contaminants, plus an auto-ship replacement filter service.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Bluline company profile →
ACR Heat Products Logo

ACR Heat Products

HQ: United Kingdom Website
  • Description: Provider of woodburning, multifuel, gas, and electric stoves, with in-house design and manufacturing.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full ACR Heat Products company profile →
Primus Logo

Primus

HQ: Sweden Website
  • Description: Provider of outdoor camping stoves, cookware, drinkware, and accessories, manufacturing and supplying a wide range of products and offering repair services.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Primus company profile →
Pumpkin Masters Logo

Pumpkin Masters

HQ: United States Website
  • Description: Provider of pumpkin carving kits, patterns, and a selfie-to-Jack-O'-Lantern app for Halloween fun.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Pumpkin Masters company profile →
William Edwards Logo

William Edwards

HQ: United Kingdom Website
  • Description: Provider of fine bone chinaware, specializing in design and manufacture for luxury hospitality and retail clients worldwide.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full William Edwards company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Starfire Direct

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Buyer group 1: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Starfire Direct

2.2 - Growth funds investing in similar companies to Starfire Direct

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4 - Top valuation comps for Starfire Direct

4.2 - Public trading comparable groups for Starfire Direct

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4.3 - M&A Transactions similar to Starfire Direct

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Starfire Direct

What does Starfire Direct do?

Starfire Direct is a provider of hearth and fire products, including fire pits, fire glass, ceramic fiber fire pit logs, and media for fire pits and fireplaces (lava rock, glass, decorative elements), plus outdoor patio furniture such as club chairs, loveseats, rocking chairs, and sectionals. Founded in 2007 and based in Southern California, serving residential and commercial clients worldwide.

Who are Starfire Direct's competitors?

Starfire Direct's competitors and similar companies include Bluline, ACR Heat Products, Primus, Pumpkin Masters, and William Edwards.

Where is Starfire Direct headquartered?

Starfire Direct is headquartered in United States.

How many employees does Starfire Direct have?

Starfire Direct has 1,000 employees 🔒.

When was Starfire Direct founded?

Starfire Direct was founded in 2010 🔒.

What sector and industry vertical is Starfire Direct in?

Starfire Direct is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Starfire Direct

Who are the top strategic acquirers in Starfire Direct's sector and industry

Top strategic M&A buyers and acquirers in Starfire Direct's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Starfire Direct?

Top strategic M&A buyers groups and sectors for Starfire Direct include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in Starfire Direct's sector and industry vertical

Which are the top PE firms investing in Starfire Direct's sector and industry vertical?

Top PE firms investing in Starfire Direct's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in Starfire Direct's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in Starfire Direct's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in Starfire Direct's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to Starfire Direct include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in Starfire Direct's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Starfire Direct?

The key public trading comparables and valuation benchmarks for Starfire Direct include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for Starfire Direct for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for Starfire Direct with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in Starfire Direct's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for Starfire Direct with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in Starfire Direct's' sector and industry vertical?

Access recent funding rounds and capital raises in Starfire Direct's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

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