Company profile: Bowflex
1.1 - Company Overview
Company description
- Provider of cardio and strength fitness equipment and digital fitness solutions, including stationary bikes, ellipticals, treadmills, home gyms, adjustable weights and benches, and the JRNY subscription platform for personalized workouts, tracking, and virtual coaching, sold through direct, retail, specialty, and international channels to help users achieve a fit, healthy lifestyle.
Products and services
- Ellipticals: Bowflex constructs low-impact elliptical machines for home use, enabling users to perform cardiovascular workouts at home
- Home Gyms: Bowflex engineers multi-purpose workout stations that enable users to perform a variety of strength training exercises at home on a single platform
- JRNY Digital Fitness: Bowflex delivers a subscription-based platform offering personalized workout plans, progress tracking, and virtual coaching compatible with Bowflex equipment for guided at-home sessions
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Bowflex
Johnson Outdoors
HQ: United States
Website
- Description: Provider of branded outdoor recreation products for fishing, diving, paddling and camping, designing, manufacturing and marketing Minn Kota trolling motors, Humminbird fish finders and chartplotters, Cannon downriggers, SCUBAPRO dive gear, Old Town canoes and kayaks, and Jetboil portable cooking systems.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Classified Cycling
HQ: Belgium
Website
- Description: Provider of wireless bicycle drivetrain technology, including Powershift Technology, an internal rear-hub system enabling instant gear shifting under full load for road, gravel, MTB, triathlon, and urban cycling. Offers compatible carbon wheelsets, partners with ENVE to equip wheels and frames with internal hub shifting, supports a professional gravel team, and runs an industry purchase program.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Classified Cycling company profile →
Smith & Wesson
HQ: United States
Website
- Description: Provider of firearms and outdoor products and accessories, manufacturing handguns, long guns, suppressors, pistols, rifles, and shooting accessories under the Smith & Wesson, M&P, and Thompson/Center brands; offerings include M&P FPC folding PCC, Model 1854 lever-action rifle, Spec Series and SD9 2.0 handguns, Response Series PCC with FLEXMAG system, and M&P 5.7 handgun.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Smith & Wesson company profile →
MSR
HQ: United States
Website
- Description: Provider of camping, hiking, and mountaineering equipment, including portable stoves, water filters, snowshoes, and tents.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full MSR company profile →
Hydro Flask
HQ: United States
Website
- Description: Provider of bottles, flasks, and pints for hydration, coffee, beer, and food, plus accessories including hydro flips, color bands, standard and wide mouth flat caps, wide mouth straw lids, standard mouth insulated sport caps, and loop caps. Offerings include growlers and wide or standard mouth bottles in multiple sizes. Products available through stores.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Hydro Flask company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Bowflex
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Bowflex
2.2 - Growth funds investing in similar companies to Bowflex
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4 - Top valuation comps for Bowflex
4.2 - Public trading comparable groups for Bowflex
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