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Valuation Trading Multiples & Precedent Transactions: Athletic Footwear and Sportswear Brands

Valuation benchmarks for Athletic Footwear and Sportswear Brands. Access public trading comps, EV/EBITDA acquisition multiples, and private market data for pitch books and valuation analysis.

1.1 - Athletic Footwear and Sportswear Brands Market Context & Valuation Drivers

Companies in this trading comparable group are branded athletic footwear and sportswear businesses. They design, source, and market performance apparel, sneakers, outdoor gear, and accessories, selling through wholesale partners, owned retail, and e-commerce. They are grouped as comparables due to similar brand-led models, global distribution, marketing intensity, seasonality, and unit economics that drive margins and growth in consumer discretionary sportswear.

These companies specialize in product design and materials innovation for running shoes, training footwear, and lifestyle sneakers; performance sports apparel and technical outerwear; outdoor footwear, hiking equipment, and camping gear; accessories and training aids. They execute omnichannel distribution via wholesale, branded stores, outlets, and online; leverage athlete endorsements and sponsorships; manage global sourcing and outsourced manufacturing; and drive merchandising, category expansion, and brand storytelling to sustain demand and pricing power.

Primary customers include athletes and sports participants, mass-market consumers seeking lifestyle sneakers and apparel, and outdoor enthusiasts. End markets span sporting goods chains, department stores, branded outlets, and digital direct-to-consumer channels. Valuation benchmarks emphasize revenue growth, gross margin and product mix, DTC penetration, inventory turns, same-store sales, and operating margin, alongside geographic diversification and brand strength metrics.

2. Valuation Analysis: Public Trading Comps & Multiples for Athletic Footwear and Sportswear Brands companies

2.1 - Public Peer Groups & Median Valuation Multiples for Athletic Footwear and Sportswear Brands sector

Description: Companies in this trading comparable group are branded athletic footwear and sportswear businesses. They design, source, and market performance apparel, sneakers, outdoor gear, and accessories, selling through wholesale partners, owned retail, and e-commerce. They are grouped as comparables due to similar brand-led models, global distribution, marketing intensity, seasonality, and unit economics that drive margins and growth in consumer discretionary sportswear.
Toread Holdings Group logo

Toread Holdings Group

Website β€’ HQ: China
  • Enterprise value: $●●●m
  • Market Cap: $●●●m
  • EV/Revenue: ●.●x
  • EV/EBITDA: ●●.●x
  • Description: Provider of outdoor clothing and equipment, specializing in research, design, production, and retail, focusing on innovative and durable products for various outdoor activities.
  • Key Products:
  • Outdoor Clothing: Produces a range of protective outerwear designed for various weather conditions and activities
  • Hiking Equipment: Offers durable and ergonomic hiking gear to enhance outdoor experiences
  • Outdoor Footwear: Provides shoes crafted for rugged terrain and comfort
  • Camping Gear: Supplies essentials like tents and sleeping bags for camping enthusiasts
  • Recreational Accessories: Manufactures backpacks, hats, and other accessories for outdoor adventures.
adidas logo

adidas

Website β€’ HQ: Germany
  • Enterprise value: $●●●m
  • Market Cap: $●●●m
  • EV/Revenue: ●.●x
  • EV/EBITDA: ●●.●x
  • Description: Provider of athletic and sports lifestyle products, including footwear, apparel, and accessories. The company designs, manufactures, and markets a broad range of products aimed at enhancing athletic performance and endorsing sports culture, while emphasizing sustainability and innovation in product development.
  • Key Products:
  • Running Shoes: High-performance running shoes incorporating innovative cushioning technology
  • Sports Apparel: Athletic wear designed for optimal performance and comfort
  • Training Equipment: Tools and equipment for various sports training needs
  • Lifestyle Footwear: Iconic sneakers that blend athletic functionality with streetwear fashion
  • Soccer Cleats: Specialized footwear offering superior grip and control for soccer players.
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Revenue growth
Median
15.7%
2025E
16.0%
2026E
EBITDA margin
Median
28.2%
2025E
28.6%
2026E
Cash EBITDA margin
Median
27.6%
2025E
28.0%
2026E
EV/Revenue
Median
8.4x
2025E
6.8x
2026E
EV/EBITDA
Median
28.9x
2025E
24.4x
2026E
EV/Cash EBITDA
Median
29.0x
2025E
25.5x
2026E
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2.3 - Precedent M&A Transactions & Implied Enterprise Values for the Athletic Footwear and Sportswear Brands secto

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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3. Potential Strategic Acquirers for Athletic Footwear and Sportswear Brands

3.1 Top Strategic Buyers in Athletic Footwear and Sportswear Brands

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3.2 - Strategic Buyer Groups & Adjacent Industry and Verticals to the Athletic Footwear and Sportswear Brands sector

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Buyer group 1: β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆ β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆ

●● companies
Description: β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆ β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆ β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆ β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆ β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆ β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆ β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆ β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆ β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆ β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆ
Key Products: β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆ, β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆ, β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆ, β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆ
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Buyer group 2: β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆ β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆ

●● companies
Description: β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆ β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆ β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆ β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆ β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆ β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆ β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆ β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆ β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆ β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆ
Key Products: β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆ, β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆ, β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆ, β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆ
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Buyer group 3: β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆ β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆ

●● companies
Description: β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆ β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆ β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆ β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆ β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆ β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆ β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆ β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆ β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆ β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆ
Key Products: β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆ, β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆ, β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆ, β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆ
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4. Financial Sponsors & Private Equity in Athletic Footwear and Sportswear Brands

4.1 - Buyout Funds active in Athletic Footwear and Sportswear Brands

Buyout Funds investing in Athletic Footwear and Sportswear Brands companies

50+ funds
Description: Buyout funds focused on Athletic Footwear and Sportswear Brands companies globally.

4.2 - 4.2 - Growth Capital & Late-Stage Investorsin Athletic Footwear and Sportswear Brands sector

Growth Equity Funds in Athletic Footwear and Sportswear Brands companies

40+ funds
Description: Growth equity funds focused on Athletic Footwear and Sportswear Brands companies globally.
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Valuation FAQ: Athletic Footwear and Sportswear Brands

What is the current median EV/Revenue multiple for Athletic Footwear and Sportswear Brands?

Based on our index of public trading comparables, the median Enterprise Value to Revenue (EV/Rev) multiple for the Athletic Footwear and Sportswear Brands sector is currently ●.●x. High-growth peers in the top quartile are trading at ●●.●x. View full data.

What is the average EV/EBITDA multiple for companies in this sector?

Profitable companies in the Athletic Footwear and Sportswear Brands sector trade at a median EV/EBITDA multiple of ●●.●x. This represents a change vs the 5-year historical average. Our platform tracks EBITDA multiples for Athletic Footwear and Sportswear Brands and other key peer groups.

How have valuation multiples for Athletic Footwear and Sportswear Brands trended over the last 5 years?

Valuations have adjusted since 2021. The sector saw peak multiples of ●●.●x EV/Revenue, settling to a 5-year average of ●.●x today. Access our Historical Trends chart for granular monthly data.

What are recent M&A transaction multiples in the Athletic Footwear and Sportswear Brands space?

Recent precedent transactions indicate implied enterprise values ranging from ●.●x to ●●.●x Revenue. Private market deals often trade at a liquidity discount compared to public peers. Unlock the full list of precedent transactions.

Which public companies are used as trading comps for Athletic Footwear and Sportswear Brands?

The primary trading comparable group includes Athletic Footwear and Sportswear Brands. Key constituents used for benchmarking include large-cap leaders and specialized mid-cap players. See the full list of companies in the Public Trading Comps section.

How do I value a private company in the Athletic Footwear and Sportswear Brands sector?

Valuing a private Athletic Footwear and Sportswear Brands company typically involves applying current EV/Revenue and EV/EBITDA multiples from public peers to the private company's financial metrics. A discount for lack of marketability (DLOM) of 20-30% is often applied. Our private company valuation database provides the exact multiples needed for this calculation.

What are the Athletic Footwear and Sportswear Brands industry valuation multiples for 2025?

For 2025, the Athletic Footwear and Sportswear Brands industry is trading at a median EV/Revenue multiple of ●.●x. This reflects current market sentiment, interest rates, and growth expectations. Access our platform to see how these multiples have changed from 2024 to 2025.

What is the difference between trading comps and transaction multiples for Athletic Footwear and Sportswear Brands?

Trading comps look at how public markets value similar companies today, while transaction multiples (or precedent transactions) look at the price paid in past M&A deals. Transaction multiples often include a "control premium," typically resulting in higher valuations than trading comps. Our database tracks both trading multiples and M&A transaction multiples.

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