Valuation Trading Multiples & Precedent Transactions: B2B Cloud Software Companies
Valuation benchmarks for B2B Cloud Software Companies. Access public trading comps, EV/EBITDA acquisition multiples, and private market data for pitch books and valuation analysis.
1.1 - B2B Cloud Software Companies Market Context & Valuation Drivers
Companies in this group are public providers of B2B cloud application software delivered via multi-tenant SaaS with subscription and usage-based pricing. They monetize seats, modules, and platform capabilities for enterprise and mid-market buyers. Grouped together as public trading comparables, they share recurring revenue models, scalable delivery, and similar retention dynamics, offering consistent valuation benchmarks for comparable company analysis.
Core capabilities span unified communications and omni-channel contact center, collaboration and work management, content and document clouds with e-signature, digital experience and product analytics, web performance acceleration via CDN and edge delivery, cloud application security, and low-code workflow automation including RPA. Many vendors also provide vertical SaaS for digital banking, property operations, and IoT device management, with APIs and integrations that enable cross-sell, upsell, and multi-product adoption.
Primary customers include enterprise IT organizations, line-of-business teams in marketing, product, and operations, and mid-market and SMB buyers across regulated verticals such as financial services and real estate. Key valuation drivers include ARR growth, net revenue retention, gross margin, and Rule of 40 performance, supported by efficient sales productivity, seat expansion, and cohort durability that signal predictable cash flows and operating leverage.
2. Valuation Analysis: Public Trading Comps & Multiples for B2B Cloud Software Companies companies
2.1 - Public Peer Groups & Median Valuation Multiples for B2B Cloud Software Companies sector
Comparable group 1: B2B Cloud Software Companies
8X8
- Enterprise value: $●●●m
- Market Cap: $●●●m
- EV/Revenue: ●.●x
- EV/EBITDA: ●●.●x
- Description: Provider of cloud communication and collaboration solutions including voice, video, chat, contact center, and API services to enhance productivity, agility, and responsiveness for businesses and organizations worldwide.
- Key Products:
- 8x8 Work: Unified communication service integrating voice, video, and chat
- 8x8 Contact Center: Omni-channel contact center solution for customer service
- 8x8 Video Meetings: Secure video conferencing with collaboration tools
- 8x8 Communication APIs: Programmable interfaces for integrating communication services
- 8x8 Team Messaging: Instant messaging platform with team collaboration features
Adobe
- Enterprise value: $●●●m
- Market Cap: $●●●m
- EV/Revenue: ●.●x
- EV/EBITDA: ●●.●x
- Description: Provider of diversified software solutions for creative, marketing, and document management, delivering tools for content creation, digital media, and interactive experiences. Offers cloud-based services for design, publishing, and analytics globally.
- Key Products:
- Creative Cloud: Comprehensive suite of creative tools including Photoshop, Illustrator, and Premiere Pro
- Document Cloud: Tools for PDF creation, e-signatures, and document management
- Adobe Analytics: Advanced analytics tools for data-driven insights
- Adobe Experience Cloud: Solutions for customer experience management
- Adobe Stock: Library of high-quality stock images and videos.