Valuation Trading Multiples & Precedent Transactions: Business Intelligence and Analytics Software Companies
Valuation benchmarks for Business Intelligence and Analytics Software Companies. Access public trading comps, EV/EBITDA acquisition multiples, and private market data for pitch books and valuation analysis.
1.1 - Business Intelligence and Analytics Software Companies Market Context & Valuation Drivers
Public companies in this trading comparables group deliver business intelligence and analytics software that helps organizations collect, analyze, and act on data across customer, operations, and digital channels. They monetize primarily via cloud subscriptions and usage-based pricing. Grouping them as valuation benchmarks reflects shared data-platform architectures, recurring revenue models, and roles in measurement, decisioning, and customer engagement, despite varying applications spanning marketing, observability, search, and enterprise decision support.
Typical capabilities include self-service BI dashboards and visualization, data ingestion and integration pipelines, search and indexing engines, real-time analytics and event streaming, observability with APM, infrastructure and log management, marketing analytics and ad verification, customer data platforms and automation, and decision management with scoring and optimization. Offerings are cloud-native SaaS, with APIs, machine learning, identity resolution, privacy controls, and scalable multi-tenant architectures that integrate into enterprise workflows.
Primary buyers include enterprise IT and data teams, marketing and advertising organizations, and digital publishers and e-commerce operators. Key valuation drivers include ARR and revenue growth, net revenue retention from expansion seats and usage, gross margin and operating leverage, and churn. Adoption is tied to measurable outcomes such as improved campaign efficiency, faster incident resolution, better decision accuracy, and lower data operations cost.
2. Valuation Analysis: Public Trading Comps & Multiples for Business Intelligence and Analytics Software Companies companies
2.1 - Public Peer Groups & Median Valuation Multiples for Business Intelligence and Analytics Software Companies sector
Comparable group 1: Business Intelligence and Analytics Software Companies
Adobe
- Enterprise value: $●●●m
- Market Cap: $●●●m
- EV/Revenue: ●.●x
- EV/EBITDA: ●●.●x
- Description: Provider of diversified software solutions for creative, marketing, and document management, delivering tools for content creation, digital media, and interactive experiences. Offers cloud-based services for design, publishing, and analytics globally.
- Key Products:
- Creative Cloud: Comprehensive suite of creative tools including Photoshop, Illustrator, and Premiere Pro
- Document Cloud: Tools for PDF creation, e-signatures, and document management
- Adobe Analytics: Advanced analytics tools for data-driven insights
- Adobe Experience Cloud: Solutions for customer experience management
- Adobe Stock: Library of high-quality stock images and videos.
Alphabet
- Enterprise value: $●●●m
- Market Cap: $●●●m
- EV/Revenue: ●.●x
- EV/EBITDA: ●●.●x
- Description: Provider of technology products and platforms including web-based search, advertisements, maps, software applications, mobile operating systems, consumer content, enterprise solutions, commerce, and hardware products, facilitating seamless digital experiences globally.
- Key Products:
- Web-based search: Advanced online search engine providing relevant information at high speed
- Advertising services: Tools including search ads, display ads, and video ads across various platforms
- Maps: Comprehensive mapping and navigation solutions for global users
- Mobile operating systems: Android-based platforms for smartphones and devices
- Hardware products: Smart devices, including smartphones, home assistants, and security systems.