Valuation Trading Multiples & Precedent Transactions: Connected Fitness and Sports Technology
Valuation benchmarks for Connected Fitness and Sports Technology. Access public trading comps, EV/EBITDA acquisition multiples, and private market data for pitch books and valuation analysis.
1.1 - Connected Fitness and Sports Technology Market Context & Valuation Drivers
Companies in this trading comparable group develop and operate connected fitness and sports technology platforms spanning consumer wearables, at‑home equipment, and tech-enabled sports entertainment. Revenue models combine hardware sales, recurring digital subscriptions, and venue-based experiences. They are grouped together as valuation benchmarks because they monetize engagement in health, fitness, and sports through integrated device‑software ecosystems and premium brand positioning.
Typical capabilities include connected smartwatches and fitness trackers with health monitoring, GPS navigation for outdoor sport, interactive bikes, treadmills, and rowers integrated with live and on‑demand classes, digital fitness apps and content libraries, performance analytics and community features, golf ball‑tracing and swing analysis technology, tech-enabled sports entertainment venues, and branded equipment and apparel. Many vendors support omni‑channel distribution, data platforms, and integration across devices to drive recurring engagement.
Core customers include consumers and fitness enthusiasts, golfers and recreational athletes, and operators of sports venues seeking differentiated experiences. Key valuation drivers are hardware unit growth and average selling prices, subscription revenue growth, ARPU and retention, engagement metrics such as workouts per month, and same‑venue sales growth and utilization. Analysts also assess gross margin mix shift toward higher‑margin subscriptions and scalability of platform operating costs.
2. Valuation Analysis: Public Trading Comps & Multiples for Connected Fitness and Sports Technology companies
2.1 - Public Peer Groups & Median Valuation Multiples for Connected Fitness and Sports Technology sector
Comparable group 1: Connected Fitness and Sports Technology
Garmin
- Enterprise value: $●●●m
- Market Cap: $●●●m
- EV/Revenue: ●.●x
- EV/EBITDA: ●●.●x
- Description: Provider of GPS navigation and wearable technology products across diverse markets including automotive, aviation, marine, fitness, and outdoor, focusing on enhancing user experience through innovative and reliable technology solutions.
- Key Products:
- Smartwatches: Advanced wearables for fitness and health monitoring
- Automotive GPS: Navigation systems for vehicles with real-time traffic updates
- Aviation Solutions: Avionics and navigation systems for aircrafts
- Marine Electronics: Navigation, fish finding, and radar systems for marine use
- Fitness Trackers: Wearable devices for tracking physical activities and health metrics.
Peloton
- Enterprise value: $●●●m
- Market Cap: $●●●m
- EV/Revenue: ●.●x
- EV/EBITDA: ●●.●x
- Description: Provider of interactive fitness platform and equipment offering connected fitness products, live and on-demand fitness classes, and subscription-based access to a comprehensive library of workout content, aiming to enhance the home fitness experience for users globally.
- Key Products:
- Peloton Bike: Stationary bike with integrated access to interactive fitness classes
- Peloton Tread: Treadmill offering live and on-demand workout classes
- Peloton Row: Indoor rowing machine with engaging class content
- Peloton Digital: App providing access to a vast library of fitness classes
- Peloton Guide: AI-powered device for real-time workout tracking and feedback.