Valuation Trading Multiples & Precedent Transactions: Digital Media Streaming and Licensing Companies
Valuation benchmarks for Digital Media Streaming and Licensing Companies. Access public trading comps, EV/EBITDA acquisition multiples, and private market data for pitch books and valuation analysis.
1.1 - Digital Media Streaming and Licensing Companies Market Context & Valuation Drivers
Companies in this trading comparables group operate digital platforms that distribute media content at scale through subscription, ad-supported, and licensing models. They aggregate and produce video, music, audio, and stock media, deliver cross-device streaming, and monetize via paid tiers, advertising, and enterprise licenses. They are comparable given recurring revenue profiles, large content libraries, audience reach, and similar cost structures centered on content acquisition and production.
Typical capabilities include subscription streaming for video, music, podcasts, and audiobooks; freemium and ad-supported tiers; original content production and exclusive programming; stock media licensing marketplaces for photos, footage, and music; mobile, TV, and in-car apps with personalization and recommendation engines; creator and rights-holder portals with analytics; and advertising, sponsorship, and in-store audio solutions tailored for B2B environments.
Primary customers include consumers seeking on-demand entertainment, advertisers and brands buying audience reach, and businesses using in-store audio or creative assets. Key valuation benchmarks include paid subscriber and MAU growth, ARPU expansion, engagement and retention/churn, and gross margin after content amortization. Analysts also track ad revenue mix, licensing revenue, and unit economics such as LTV/CAC to assess scalability and profitability.
2. Valuation Analysis: Public Trading Comps & Multiples for Digital Media Streaming and Licensing Companies companies
2.1 - Public Peer Groups & Median Valuation Multiples for Digital Media Streaming and Licensing Companies sector
Comparable group 1: Digital Media Streaming and Licensing Companies
Netflix
- Enterprise value: $●●●m
- Market Cap: $●●●m
- EV/Revenue: ●.●x
- EV/EBITDA: ●●.●x
- Description: Provider of entertainment services, offering access to TV series, documentaries, feature films, and games across various genres and languages. Users can stream content through internet-connected devices, including TVs, digital video players, TV set-top boxes, and mobile devices.
- Key Products:
- Streaming Content: Platform providing TV series, feature films, documentaries, and games across various genres and languages
- Original Content: Production and distribution of exclusive original series, movies, and special programs
- Mobile Applications: Apps for streaming content on Android and iOS devices
- Device Compatibility: Supports streaming on smart TVs, game consoles, PCs, Macs, tablets, and mobile devices
- Content Customization: Tools for adjusting audio and subtitle language, playback speed, and episode navigation
Shutterstock
- Enterprise value: $●●●m
- Market Cap: $●●●m
- EV/Revenue: ●.●x
- EV/EBITDA: ●●.●x
- Description: Provider of stock photography, stock footage, stock music, and editing tools, offering a creative platform for high-quality assets, tools, and services to businesses and individuals globally.
- Key Products:
- Stock Photography: High-quality licensed photographs for various uses
- Stock Footage: Licensed video clips for creative projects
- Stock Music: Licensed music tracks for commercial and personal use
- Editing Tools: Tools for editing and enhancing images and videos
- Creative Platform: A platform offering diverse assets, tools, and services for creative professionals