Valuation Trading Multiples & Precedent Transactions: Direct-to-Consumer Virtual Care Companies
Valuation benchmarks for Direct-to-Consumer Virtual Care Companies. Access public trading comps, EV/EBITDA acquisition multiples, and private market data for pitch books and valuation analysis.
1.1 - Direct-to-Consumer Virtual Care Companies Market Context & Valuation Drivers
Companies in this public trading comparable group are digital health providers offering direct-to-consumer virtual primary care, telemedicine consultations, prescription management, and drug price transparency via web and mobile platforms. They monetize through subscriptions, transaction fees, advertising, and, in some cases, insurance premiums. They are grouped as valuation benchmarks because each delivers scalable, technology-enabled care access and prescription savings to large consumer populations.
Typical capabilities include on-demand virtual visits, asynchronous online consultations, e-prescribing integrated with partner pharmacies, prescription price comparison and couponing, membership programs for discounted medications, digital care navigation and engagement tools, wellness and OTC product lines, and telemedicine primary care with preventive services coverage. Many operate app-based marketplaces, leverage data analytics for triage, and support longitudinal care plans with integrated messaging and refill management.
Primary customers include individual consumers, health plan members, and small employers seeking accessible, low-cost care. Key valuation drivers include revenue growth from virtual visits and subscriptions, utilization per member, retention and churn, ARPU and transaction take rate, and gross margin across services and prescriptions. Analysts also assess customer acquisition cost versus lifetime value, scalability of digital engagement, and progress toward sustainable unit economics.
2. Valuation Analysis: Public Trading Comps & Multiples for Direct-to-Consumer Virtual Care Companies companies
2.1 - Public Peer Groups & Median Valuation Multiples for Direct-to-Consumer Virtual Care Companies sector
Comparable group 1: Direct-to-Consumer Virtual Care Companies
Hims & Hers Health
- Enterprise value: $●●●m
- Market Cap: $●●●m
- EV/Revenue: ●.●x
- EV/EBITDA: ●●.●x
- Description: Provider of a telehealth consultation platform offering prescription and over-the-counter drugs online as well as personal care products. Provides access to a provider network, electronic medical records system, digital prescriptions, and pharmacy fulfillment.
- Key Products:
- Online Consultations: Virtual consultations with healthcare professionals to receive prescriptions
- Prescription Medications: Includes treatments for sexual health, hair loss, mental health, and more
- Over-the-Counter Products: Personal care items available without a prescription
- Wellness Services: Anonymous group therapy and mental health support
- Digital Prescriptions: Electronic prescriptions and cloud-enabled pharmacy fulfillment.
Oscar Health
- Enterprise value: $●●●m
- Market Cap: $●●●m
- EV/Revenue: ●.●x
- EV/EBITDA: ●●.●x
- Description: Provider of health insurance and healthcare technology solutions, offering a range of plans for individuals, families, and businesses, utilizing telemedicine and transparent claims pricing interfaces to make healthcare accessible and affordable.
- Key Products:
- Individual & Family Plans: Health insurance with personalized care
- Business Plans: Comprehensive healthcare coverage for employees
- Telemedicine Services: Online medical consultations
- Preventive Services: Coverage for screenings and preventive care without cost sharing
- Member Engagement Tools: Digital interfaces for healthcare management.