Valuation Trading Multiples & Precedent Transactions: Fashion and Beauty E-commerce Retailers
Valuation benchmarks for Fashion and Beauty E-commerce Retailers. Access public trading comps, EV/EBITDA acquisition multiples, and private market data for pitch books and valuation analysis.
1.1 - Fashion and Beauty E-commerce Retailers Market Context & Valuation Drivers
Companies in this public trading comparables group are digital-first retailers and marketplaces selling apparel, footwear, accessories, and beauty products direct to consumers. Business models span own-brand collections, third‑party marketplace listings, and personalized styling services. They are grouped together because revenue is predominantly e‑commerce transactions supported by marketing and fulfillment infrastructure, with similar demand drivers, unit economics, and valuation benchmarks such as GMV, take rate, and contribution margins.
Typical capabilities include private‑label apparel design, fast‑fashion merchandising, multi-brand marketplace operations, and mobile shopping with rich search and discovery. Many offer personalized styling engines, subscription boxes, influencer‑led collections, and loyalty programs. On the infrastructure side, they provide end‑to‑end e‑commerce technology, digital marketing services, and global fulfillment and returns management, enabling brands to scale online sales while optimizing conversion, AOV, and inventory turns.
Primary customers are mass‑market consumers shopping for apparel, footwear, accessories, and beauty, alongside brands and third‑party sellers leveraging marketplace and commerce services. Valuation outcomes hinge on GMV and revenue growth, active customer and order frequency trends, AOV and conversion rates, gross margin and contribution margin, CAC efficiency, return rates, and cohort retention, which collectively benchmark scalability, profitability, and unit economics across digital retail models.
2. Valuation Analysis: Public Trading Comps & Multiples for Fashion and Beauty E-commerce Retailers companies
2.1 - Public Peer Groups & Median Valuation Multiples for Fashion and Beauty E-commerce Retailers sector
Comparable group 1: Fashion and Beauty E-commerce Retailers
About You Holding
- Enterprise value: $●●●m
- Market Cap: $●●●m
- EV/Revenue: ●.●x
- EV/EBITDA: ●●.●x
- Description: Provider of an online fashion platform offering a wide range of clothing, shoes, and accessories for men and women, featuring personalized shopping experiences through curated recommendations and style inspiration.
- Key Products:
- Online Fashion Retail: Wide selection of clothing, shoes, and accessories for men and women
- Personalized Shopping Experience: Curated recommendations and style inspiration
- Mobile App: Shopping and style features on mobile devices
- Influencer Collaborations: Fashion collections designed by popular influencers
- Express Delivery: Fast shipping options for timely delivery of orders
ASOS
- Enterprise value: $●●●m
- Market Cap: $●●●m
- EV/Revenue: ●.●x
- EV/EBITDA: ●●.●x
- Description: Provider of online fashion retail services, offering a range of clothing, accessories, and beauty products for fashion-conscious individuals globally, with a focus on the 20-something demographic.
- Key Products:
- ASOS Design: In-house clothing line offering fashion-forward apparel
- ASOS Marketplace: Platform for independent brands to sell fashion items
- ASOS 4505: Activewear range for fitness and lifestyle
- ASOS Edition: Special occasion and bridal collection
- Face + Body: Beauty and grooming products including skincare, makeup, and haircare