Valuation Trading Multiples & Precedent Transactions: Industry Intelligence and Market Research Companies
Valuation benchmarks for Industry Intelligence and Market Research Companies. Access public trading comps, EV/EBITDA acquisition multiples, and private market data for pitch books and valuation analysis.
1.1 - Industry Intelligence and Market Research Companies Market Context & Valuation Drivers
Companies in this trading comparable group are public providers of industry intelligence, market research, and professional information services delivered via subscription platforms and workflow tools. They aggregate proprietary data, analytics, and expert content to support decision-making across regulated and knowledge-intensive end markets. They are comparable for valuation benchmarks as public trading comparables due to recurring revenue models, high retention, diversified coverage, and scalable data-analytics workflows.
Typical capabilities include market insights platforms, sector intelligence databases, thematic trend analysis, audience measurement and customer experience analytics, scientific and technical research tools, healthcare data and clinical decision support, legal research and regulatory compliance solutions, and tax and accounting information software. Offerings often combine proprietary datasets, expert editorial content, workflow software, APIs, and consulting services to embed into client processes and monetize through multi-year subscriptions and seat-based licenses.
Primary customers include enterprise strategy and marketing teams, healthcare and life sciences organizations, and legal and regulatory professionals. Buyers use these platforms to improve decision quality, productivity, and compliance. Key valuation benchmarks include ARR and subscription revenue growth, gross margin and EBITDA margin profile, net revenue retention and renewal rates, per-seat pricing power, and upsell/cross-sell expansion across product suites.
2. Valuation Analysis: Public Trading Comps & Multiples for Industry Intelligence and Market Research Companies companies
2.1 - Public Peer Groups & Median Valuation Multiples for Industry Intelligence and Market Research Companies sector
Comparable group 1: Industry Intelligence and Market Research Companies
Ipsos
- Enterprise value: $●●●m
- Market Cap: $●●●m
- EV/Revenue: ●.●x
- EV/EBITDA: ●●.●x
- Description: Provider of market research and consulting services, offering specialized solutions in opinion polling, audience measurement, customer experience, healthcare, and social research, utilizing methodologies such as surveys, panels, and interviews to deliver actionable insights across various industries.
- Key Products:
- Audience Measurement: Tools and services for measuring viewership and listenership across various media
- Customer Experience: Services to assess and improve customer satisfaction and loyalty
- Healthcare Research: Specialized market research services tailored for the healthcare sector
- Social Research: Social and opinion polling on public policy and social trends
- Market Strategy: Comprehensive market analysis and strategic consulting services
Wolters Kluwer
- Enterprise value: $●●●m
- Market Cap: $●●●m
- EV/Revenue: ●.●x
- EV/EBITDA: ●●.●x
- Description: Provider of professional information, software solutions, and services for clinicians, nurses, accountants, lawyers, and professionals in the tax, finance, audit, risk, compliance, and regulatory sectors. Focuses on accelerating expert solutions, expanding reach, and evolving core capabilities.
- Key Products:
- Health Solutions: Clinical technology and evidence-based solutions for decision-making and outcomes in healthcare
- Tax & Accounting Solutions: Information, software, and services for accounting firms and businesses of all sizes
- Financial & Corporate Compliance: Technology-enabled lending, regulatory and investment compliance solutions
- Legal & Regulatory Solutions: Compliance and legal entity solutions for corporate professionals
- Corporate Performance & ESG: Solutions for corporate performance and environmental, social, and governance initiatives