Valuation Trading Multiples & Precedent Transactions: Mobile and Browser Game Publishers
Valuation benchmarks for Mobile and Browser Game Publishers. Access public trading comps, EV/EBITDA acquisition multiples, and private market data for pitch books and valuation analysis.
1.1 - Mobile and Browser Game Publishers Market Context & Valuation Drivers
Companies in this trading comparable group are public publishers and developers of mid-core mobile and browser games, operating global portfolios of online titles. They monetize primarily through free-to-play in-app purchases, virtual currency, advertising, and, at times, subscriptions and licensing. They are grouped as comparables due to similar live-ops models, user acquisition engines, cross-platform distribution, and recurring content updates that drive engagement, payer conversion, and revenue scale.
Typical capabilities include end-to-end mobile and browser game development, publishing and global distribution, live-operations and in-game events, social/community features, in-game payments and virtual currency management, user acquisition and performance marketing, analytics-driven monetization optimization, and IP licensing and management. Some operators extend into blockchain gaming platforms, developer toolkits and SDKs, and video/live streaming ecosystems that reinforce discovery, engagement, and retention across regions.
They serve mass-market mobile and browser gamers, third-party developers seeking publishing support, and advertisers targeting highly engaged audiences. Key valuation benchmarks include monthly active users, payer conversion rates, ARPDAU and LTV, revenue growth from in-app purchases, advertising mix, and operating margins enabled by efficient user acquisition. Cohort retention, content cadence, and geographic expansion are additional metrics analysts use when assessing public trading comparables and valuation benchmarks.
2. Valuation Analysis: Public Trading Comps & Multiples for Mobile and Browser Game Publishers companies
2.1 - Public Peer Groups & Median Valuation Multiples for Mobile and Browser Game Publishers sector
Comparable group 1: Mobile and Browser Game Publishers
Kingnet Network
- Enterprise value: $●●●m
- Market Cap: $●●●m
- EV/Revenue: ●.●x
- EV/EBITDA: ●●.●x
- Description: Provider of web and mobile gaming solutions focusing on research, development, and distribution operations, delivering engaging experiences through its web games and social networking platforms.
- Key Products:
- Web and Mobile Games: Development and operation of immersive web and mobile games with a strong focus on user engagement across platforms
- Social Networking Platforms: Facilitates interaction and connection through gaming environments within social platforms.
Giant Network Group Co.
- Enterprise value: $●●●m
- Market Cap: $●●●m
- EV/Revenue: ●.●x
- EV/EBITDA: ●●.●x
- Description: Provider of an online gaming platform utilizing blockchain technology to connect players worldwide. It offers a virtual currency, enabling in-game purchases and interaction through gaming.
- Key Products:
- Blockchain Gaming Platform: Connects players globally through blockchain technology and virtual currency
- Online Game Development: Offers tools for game developers to create and distribute games
- In-Game Purchases: Facilitates transactions with in-game virtual currency
- Social Features: Provides instant messaging and community building for gamers
- Decentralized Market: Supports buying and selling of virtual items within the ecosystem.